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Course Title Email Strategies: Tips for Targeting Your Customers to Increase Sales Ben Blakesley George’s Music.

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Presentation on theme: "Course Title Email Strategies: Tips for Targeting Your Customers to Increase Sales Ben Blakesley George’s Music."— Presentation transcript:

1 Course Title Email Strategies: Tips for Targeting Your Customers to Increase Sales Ben Blakesley George’s Music

2 Email Customers People

3 MUSICIANS

4 Permission Marketing The Opposite of Noise

5

6 Cut through the noise: Build Your List the RIGHT Way Deliver Real VALUE

7 Building Your List Making Contact Set Expectations Get the Opt-In Get the Important Info Segment, Segment, Segment

8 Delivering Value Content is King Be a Creator and an Editor Expectations Offer an Alternative

9

10 7 Commandments of Email Marketing

11 Thou Shalt Identify Yourself Thou Shalt Have a Call To Action Link Forth and Multiply O Brother, Where Art Thou? Thou Shalt Use ALT Tags and Text Thou Shalt Create B/W Coupons Thou Shalt Resize Images 7 Commandments of Email Mktg

12 Ben Blakesley George’s Music ben@georgesmusic.com


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