1. 4th MEETING Assignment 5B “Syntactic 2” Explore the various abstract representational possibilities of a single object “100 Eyes”

2. SYNTACTIC – SEMANTIC SUBJECT - FORM - CONTENT A FACE | SMILING | “HAPPY” SEMIOTICS Signifier = subject = what Signified = form = how Sign = content = why

3. TERMINOLOGY Semiotics Semantics Syntactics Abstract Representation The theory of signs first set forth by Charles Morris. Semiotic describes relationships between signs and their referents and its effect on the process of creating purposeful signs, symbols, and messages. The relationship among signs and symbols and the objects they represent. The study of the formal properties of signs and symbols and their relationships to other signs. Images are not literal or realistic visual representations of actual objects, people, or environments. Abstract Symbols such as pictographs have a general likeness to the original subject so that the viewers associate them with the real object, person, or environment. Sumber: BASIC VISUAL CONCEPTS & PRINCIPLES, pg. 373

4. TYPES OF VISUAL TYPES OF VISUAL REPRESENTATIONS REPRESENTATIONAL FORM NON- REPRESENTATIONAL FORM VERBAL FORM OBJECT REPRESENTATION ABSTRACT REPRESENTATION ABSTRACT PAINTING, etc. LETTER

5. TYPES OF VISUAL

6. HOW TO CREATE SYNTACTICS?

7. HOW TO CREATE SEMANTICS?

8. 4th MEETING Assignment 5B “Syntactic 2” Explore the various abstract representational possibilities of a single object “100 Eyes”

9. CREATE 100 ABSTRACT REPS. OF AN EYE Your limitations & evaluation: 1. Does it work? 2. Is it visually attractive? 3. Could it be more simple?