4. Apple Computer Financials Stock Price Net Income (millions) 1997199819992000 1997199819992000

5. Apple Computer Financials Stock Price Net Income (millions) 1997199819992000 1997199819992000

6. Apple Computer Financials Net Income (millions) Stock Price

7. Can Steve Jobs Keep Apple Afloat? u A Silicon Valley CEO in 1997: Amelio told us: “Apple is a boat. There’s a hole in the boat, and it’s taking on water. But there’s also a treasure on board. And the problem is, everyone on board is rowing in different directions, so the boat is just standing still. My job is to get everyone rowing in the same direction so we can save the treasure.” After he turned a way, I looked at the person next to me and asked, “But what about the hole?”

8. Apple Computer: General Lessons u Big difference between product advantage and competitive advantage u Companies must look broadly at the economics and driving forces of their industries u Multiple standards can co-exist only when they are significantly differentiated u Companies need to pay careful attention to timing and windows of opportunity