1. 4th Quarter 2008 Grocery / Market Manager Date: November - January 2008

2. Attach your Market Manager POS Aligned Report

3. Standard BarsMERCHANDISINGWMT WEEKSRETAIL 4/$5.00 Rollback October 1 – January 4 Weeks 36 - 49 Shipments SSO Dates TBD ITEM MIX Hershey Milk, Almond, Special Dark, Symphony Milk, Symphony Almond/Toffee Giant Bar Rollback 4/$54/$5 36-49 Milk Chocolate # 625418 Almond # 618702 Special Dark # 618710 Symphony Almond/Toffee # 618728 Symphony Milk # 628958 Milk Chocolate # 625418 Almond # 618702 Special Dark # 618710 Symphony Almond/Toffee # 618728 Symphony Milk # 628958 Cart Rail End Caps Bake Center Cart Rail End Caps Bake Center

4. PRODUCTMERCHANDISINGWMT WEEKSRETAIL Hershey’s Kisses Year Long Rollback 2/$7.002/$7.00 Kisses #191673 Kisses Cherry #155439 Kisses C & C #192343 Kisses Yogurt #192329 Kisses #191673 Kisses Cherry #155439 Kisses C & C #192343 Kisses Yogurt #192329 Frontend / Grocery Endcaps Cart Rail 3-4 ways 03-52 Rollback – 2/$7.00 February 11th – January 30th Weeks 03 - 52 4 - 20oz Kiss Items Kisses Kisses Cherry Cordial Kisses Cookies & Creme Kisses Yogurt Creme Wal-Mart Exclusive Kisses Cookies & Crème Kisses Yogurt Crème Exclusive Kisses brand experiences greatest POS sales during baking season: 1.5x base sales, wks 44-48

5. Ice Breakers TinsMERCHANDISINGWMT WEEKSRETAIL Cheesecake Kisses Walmart Exclusive COMAC 2/$4 Packaged Candy early season execution Key Drivers 2/$6 Packaged Candy (49% of Holiday Buy) Hershey-ets: $1 retail excellent consumer value Seasonal Multi-Packs $2.50 Holiday 2008 2/$3.002/$3.00 27 - 35 Cool Mint #8295174 Wintergreen Mint # 8295188 Berry Sour Mint # 8276723 Sourz Mint # 8269429 Chewy Sours # 8207397 York Mint # 8250005 Cool Mint #8295174 Wintergreen Mint # 8295188 Berry Sour Mint # 8276723 Sourz Mint # 8269429 Chewy Sours # 8207397 York Mint # 8250005 Action Alley Front Endcaps Cart Rail Action Alley Front Endcaps Cart Rail Exclusive

6. TWIZZLERSMERCHANDISINGWMT WEEKSRETAIL Rollback – 2/$3.00 November 27 – December 26, 2008 Weeks 40-48 Bake Center (Week 34) Baking Chips 6 total items New Items: White, Heath Choc, and Butterscotch Additional Bake Center items 19oz Kisses 24oz Syrup Milk Giant Bar Special Dark Giant Bar Cart Rail COMAC wks 41-42 SSO’s ships week 40 FSI’s Sunday November 16th Baking Chips Rollback 2/$32/$3 40-48 Milk Chocolate # 9254617 Semi-Sweet # 9254708 Heath Choc Toffee # 9282087 White Chocolate # 9228090 Butterscotch # 9228097 Special Dark # 928094 77.5% of Baking Chip seasonality is done in Nov-Dec! 77.5% of Baking Chip seasonality is done in Nov-Dec! Cart Rail Bake Center Cart Rail Bake Center