1. Renewal Oral Development Pacifiers Renewal New Product Guide ©All rights reserved. Pigeon Corporation

2. 0) Introduction (1/2) 1)The development background of the Pigeon’s Pacifier -1 Pigeon’s Pacifier is 3 step-type pacifier corresponding to the baby’s oral development. Each step has a unique shape that promotes nasal breathing for enhanced baby’s well-being. Pacifier STEP-1 Guidelines on the usage period is from Newborn till about 5 months old. At this age, sucking action is important on the emotional and oral development of your baby. This pacifier resembles the shape and softness of a mother’s nipple/teat so that the natural sucking instinct of your baby will be supported and simultaneously develops baby’s facial and jaw muscles. Pacifier STEP-2 Guidelines on the usage period is about 5 months onwards when the baby is starting to wean. When baby begins to eat solid foods, the process of opening and closing the mouth (mastication) to eat and swallow food is encouraged with the use of this pacifier. This pacifier allows your baby to close lips naturally, thus helping baby to wean smoothly. Pacifier STEP-3 Guidelines on the usage period is about 8 months onwards when the baby starts teething. At the time when baby starts to wean and speak, baby has the tendency to breathe through mouth, known as Oral Breathing. This action may lower the baby’s immune system against disease. With this pacifier, it encourages the baby to develop the habit of breathing through the nose, thus preventing throat dryness and inhalation of dust. ©All rights reserved. Pigeon Corporation

3. -2 Pigeon’s Pacifier conforms to the international standard of EN1400 / AS 2032-2009 that ensure high safety standard is met. It is important to take note of the given note below when using a pacifier to ensure safety and hygiene. ・ Be sure to wash it well after use and keep it in the clean place. ・ After the baby sleeps, remove the pacifier from their mouth. ・ When any part of the pacifier head gets dented and tear, please change to a new pacifier. -3 Pigeon’s Pacifier is designed to help to prevent the negative effect on the alignment of the teeth. of the teeth. The pacifier head is hollow and made with soft thin silicone rubber. This allows the pacifier head to be easily compressed by the closing pressure of the baby’s mouth when the baby suckles and chews on it and will not interrupt baby ’ s teething. Especially,STEP-3 comes with very unique thin head in order to help to prevent the negative effect on the alignment of teeth. -4 Baby should stop using pacifier gradually once they start nasal breathing There is no specific timing to stop pacifier suckling of your baby. As a guide, baby should stop pacifier suckling gradually once start nasal breathing. ©All rights reserved. Pigeon Corporation 0) Introduction (2/2)

4. 1) Design background Existing market positioning: Only one design line With the limited design choice, Pigeon’s pacifier a lower possibility from being selected by the consumers. New market positioning: The color combination & graphic design of 18SKU was divided into 2 different market position targeting at different consumers. It increases our competitiveness in the market as a consumers’ choices. Image photo ©All rights reserved. Pigeon Corporation

5. 1)-1 Detail of the graphic design & color combination change NEW design 2) Product Change Point 18 SKU is designed around the limitation of 7 colours and yet create differentiation within the series. Resulted in the development of 3 ranges within the series; Girls, Boys and Generic, through variation of design & colours combination to form each approach. ⇒ Hence we increase our competitiveness in the market place with a wide range of selection meeting various needs of the market. ©All rights reserved. Pigeon Corporation

6. 1)-1 Detail of the graphic design & color combination change NEW design 2) Product Change Point CURRENT design

7. 1)-2 Detail of the graphic design & color combination change (Product photo) NEW design ©All rights reserved. Pigeon Corporation 2) Product Change Point 1st Approach2nd Approach Girl Boy Generic STEP-1STEP-2STEP-3STEP-1STEP-2STEP-3 136761367713678 136791368013681 1368213683 13684 136851368613687 136881368913690 13691 13692 13693

8. 2) Details on the change of the product design Current design NEW design ©All rights reserved. Pigeon Corporation 2) Product Change Point Enlarged Shield: Pacifier’s Shield is enlarged to meet the international safety standards such as EN / AS. Smooth movement Ring and easy-grip: Clicking ring hold design is removed to meet the international safety standards. Now the ring moves freely. **NOTE** There is NO change on the shape of silicon nipple. ** Conforms to International Safety Standards: EN1400 (European) and AS 2032-2009 (American) New Pigeon Pacifiers conform to EN1400 (European) and AS 2032-2009 (American) for an additional safety.

9. ©All rights reserved. Pigeon Corporation 3) Package Change, Front & Back side STEP-1 FrontBack

10. ©All rights reserved. Pigeon Corporation 3) Package Change, Front & Back side STEP-2 FrontBack

11. ©All rights reserved. Pigeon Corporation 3) Package Change, Front & Back side STEP-3 FrontBack

12. ©All rights reserved. Pigeon Corporation 3) Package Change, Front & Back side The display of the shelf

13. 3) Inner box, Outer carton size change Outer Carton size (mm) 700(W) x 240(L) x 200(H) 10 Inner Box / CTN = 80pcs / CTN Current Inner Box & Outer Carton NEW design Inner Box & Outer Carton Inner Box size (mm) 137(W) x 224(L) x 87(H) 8pcs / Inner Box Outer Carton size (mm) 550(W) x 522(L) x 170(H) 10 Inner Box / CTN = 80pcs / CTN Inner Box size (mm) 105(W) x 253(L) x 155(H) 8pcs / Inner Box ©All rights reserved. Pigeon Corporation **!! NOTE !!** Package size is now BIGGER in the height and the depth.

14. Q1. Can I use Pigeon’s Pacifier even from newborn baby? -Yes. Please use Pigeon Pacifier STEP-1 for newborn baby. Q2. Until how old can I use a Pigeon Pacifier? -Pigeon Pacifier has 3-step pacifier which is suitable for the baby’s growth and development. Pacifier STEP-1 is meant to be used till about 5 months. Then, change it to Pacifier STEP-2. Pacifier STEP-2 is meant to be used till about 8 months. Then, change it to Pacifier STEP-3. Pacifier STEP-3 is meant to be used till the age when the baby starts nasal breathing. Q3. I am worried that the usage of Pacifier will cause the misalignment of my baby’s teeth. -Baby should gradually stop using pacifier after they learn and start nasal breathing. The construction and material of Pigeon’s pacifier helps to prevent the negative effect on the alignment of baby’s teeth. However should the parents are still concerned about their toddler’s teeth development, they may like to consult a dentist before usage. ©All rights reserved. Pigeon Corporation 5) Q&A (1/2)

15. Q4. Can I disassemble the parts of the pacifier so that I can clean it? No you cannot. The pacifier is designed and constructed in way whereby all the parts are tightly secured to each other to prevent accidental ingestion by the baby during usage. If dirt appears on the inner wall of the pacifier, soak the pacifier in a lukewarm mixture of water and baby’s accessories cleanser. Squeeze the pacifier’s head to suck in the water- cleanser mixture through the small air hole. Do this repeatedly to get rid of the dirt. After which repeat the same in a clean water to rinse the pacifier thoroughly. Once the pacifier is cleaned, shake out the pacifier to remove excess water trap within the pacifier’s head. 5) Q&A (2/2) ©All rights reserved. Pigeon Corporation