1. Project Overview LorenaVidas Municipality of Prato cmed@comune.prato.it

2. MED Programme EU transnational cooperation programme among the “Territorial Cooperation objective” partners from 13 countries including the whole Northern Mediterranean seacoast working together to strengthen the competitiveness, employment and sustainable development

3. Project outcomes?

4. Capitalisation To shed a critical and analytical eye on past and current experiencess of the Programme and of the projects in order to gain insight and improve practices during the current programming period. To feed future actions and strategies for the next programming period 2014-2020, also considering emergening trends, challenges, debates (including macro-region perspectives) and the EU 2020 strategy.

5. Smarter MED Thematic Cluster Innovation, Economics, and Entrepreneurship Cultural heritage/creative industry Knowledge and Technologies Innovation capacity and awareness raising

6. CreativeMED SME Creativity and Innovation for a MED Space Smart Specialization Framework Priority Axis 1.2. Strenghtening cooperation between economic development stakeholders and public authorities 12 participating regions 7 capitalized projects Duration: 01/07/2013 – 31/12/2014 Budget: 1.325.000,00 €

7. Partnership IT - Municipality of Prato IT - Consorzio ARCA GR - Region of Central Macedonia GR - Business Dev. Agency of Rethymnon CCI GR - Union of Hellenic Chambers of Commerce SI - E-Zavod, Institute for Comprehensive Dev. Solutions ES - University of Valencia (Economics) ES - Chamber of Commerce of Seville PT - University of Evora (History) CY - Larnaca District Development Agency FR - French Agency of Sustainable Mediterranean Cities and Territories HR - Brodarski Institute

8. CreativeMED Capitalizes the experiencies of MED projects focusing on Smart Specialisation as a driving force for the creation of economic value Develop a framework for bottom-up Smart Specialisation based on cultural anchoring open network organizations innovation mixes collective learning, and shared values

9. Projects SMILIES: supporting innovative SMEs MEDLAB: Living Labs for regional policy TEXMEDIN: innovation mixes in fashion CHORD: cultural heritage poles SOSTENUTO: culture, creativity, innovation MedGovernance, CentraLab, Alcotra, MEDINS, Periphèria...

10. Natural capital Innovative management of natural resources for cultural tourism Participatory governance to maintain territorial «ownership» in the face of globalization

11. Physical capital Transformation of dilapidated buildings into international cultural centre Leveraging low cost of buildings, internet based niche marketing

12. Symbolic capital Re-proposition of ancient Greek Penteconter as showcase for new materials and eco- devices Rowers’ participation experience mixing physical well-being with learning

13. Human capital Digital library of fashion heritage to inspire young designers Linking designers with museums and industries for new paths of employment

14. Spatial capital Exploit vicinity to Seville to create niche tourism experience Collaboration between local stakeholders to co- design and market integrated offer

15. Key Outputs CreativeMED Development Model Policy learning approach to develop the model Co-developing the implementation potential with working groups White Paper Targeted to EU, national and regional levels Recommendations for policy programming On-line toolkit and guidelines Supporting take-up among local and regional actors

16. Results Improve bottom-up prioritisation of regional policy choices Improve innovation capacity for territorial competitiveness through valorisation of cultural and territorial capital Improve support to young entrepreneurs and institutional facilitators Improve policy coherence and multi-level govenance (macro-region)

17. Impacts Policy coherence across programming strategies of MED regions Improved dialogue between Territorial Cooperation and mainstream Cohesion Policy Tangible benefits to MED communities in terms of well- being, prosperity, and democracy

18. Thank you for your attention! Lorena Vidas Municipality of Prato cmed@comune.prato.it