1.  Hope, liberty, freedom  Opportunity, choice  Faith, tolerance  Individualism, hard work  Legacy, dream  Pride, duty President Obama’s speech: American ideals and values

2.  Immigration  The Declaration of Independence  Abraham Lincoln  The liberation of the slaves  The Depression  World War II  The postwar years Major historic events

3.  Repetition of words and phrases  Short and simple words  Direct address  Informal language - jokes  Visualization  Emotion  Storytelling  Concrete details  Comparing and contrasting Presentation techniques

4.  Delivery:  How does Mr. Obama deliver his message:  Eye contact?  Gestures?  Voice?  Pace?  Pauses? The structure of his speech? Delivery and structure

5.  Individualism - a «rags to riches» story  Competitive attitude: winners and losers  The measure of success?  Confrontational style  Willingness to take risks  Informality/ formality?  «Macho» business environment  Hunting, military and sports references American business culture as portrayed in «Saddlebags»