2. 3 Steps to Peer Editing There are three important steps to remember when you are peer editing another student’s writing. Step 1 – Compliments Step 2 – Suggestions Step 3 - Corrections

3. STEP 2 Suggestions Areas for suggestions: Word choice – Did the author choose interesting words? Using details Organization – Can you understand what the author is trying to say? Is it in the correct sequence? Do they have bold section headings ? Grammar/spelling Topic – Does the author stick to the topic or talk about other things that don’t really fit?

4. STEP 2 Suggestions Areas for suggestions: Avoid personal pronouns; this is a fact- filled report so instead of “I” or “My” refer anything you did as “the researcher…” Bold section headings ; aligned with the guidelines Label all charts and tables Unity ( font, writing styles need to project unity) Word – processed ; same size and font throughout

5. STEP 3 Corrections Corrections means checking your peer’s paper for: Spelling mistakes Grammar mistakes Missing section content Incomplete or run-on sentences

6. Things to Remember… Stay positive – Try to make suggestions and corrections in a positive way. Be specific – Give the author specific ideas on how to improve his or her writing. Complete all 3 steps – compliments, suggestions, and corrections.

7. Now let’s try it! Now, we’ll look at the marketing plan. You should have a draft (that is not your own). Please be sure to mark who the work was peer edited by. This section should include: detailed information on each of the 4 P’s (Product, Price, Place & Promotion)

8. Product How does the product meet the marketplace needs? What are the primary features/benefits of my product? What are the elements that make my product special? Describe your USP (unique selling proposition). How are my products different than my competitors? How will I position my product? Discuss specific strategy (ie, By price? In relation to competition? etc.)

9. Place Where will the product (or service) be sold? Will it be sold directly to the customer or will an intermediary be utilized? Is the location appropriate for the target market? Will the product have a Web presence (use the Internet to sell goods)?

10. Price Are the pricing considerations appropriate for the target market? What motivates customers who may buy the product? (Are they price-sensitive? Are they status conscious?) Can the product (or service) compete on the basis of price? If not, what non-price factors have you drawn attention to? How will outside factors affect the price strategy? What will the primary strategy be? Be specific (Cost based, demand based, psychological pricing? Etc.) Is the product priced to be profitable?

11. Promotion What is the brand name, personality/characteristics, USP & positioning strategy? What is the communication objective for your brand? Discuss strategies to create brand identity? Is there a central promotional theme/message (slogan) that is integrated throughout all of the marketing efforts (tied to the communication objective). Discuss execution of your promotional goal(s)? What media forms are being used and why are they the best for reaching the target market?