1. 1 WATEC 2015 Helen Atarot Director, Standardization Division October 2015 SII – International Standardization

2. 2  Standardization approach in Israel  Development of Israeli industry involvement in international standardization  Future expectations Content

3. 3 The first question that should be asked is – Why participate in international standardization? And the answer is clear – economic growth. Increasing participation of the Israeli industry in international standardization, in order to facilitate economic growth. Our Purpose

4. 4 While Israel is the INNOVATION NATION Only few industry representatives are active in international standardization committees Unfulfilled potential The Israeli Paradox

5. 5 Israeli Economy Government drives international standardization to advance the industry according to recognized potential Israel Government Other countries Industry Other Economies Industry drives standardization activities, including international standardization Israel Standards System as compared to other economies (e.g. US)

6. 6 Recognizing the benefits of international standardization for Israeli industry that wishes to improve export sales, In 2007, the Israeli government started to allocate funds for local industry participation in international standardization processes. Participation in international standardization

7. 7 Israeli participation in international standardization International water standardization program established Israel participates in water, energy, cleantech international standardization All Israeli industries involved in international standardization 200720092015

8. International Water Standardization Program in SII Israel leads 1 international water standardization committee ISO/TC 23/SC 18 Irrigation and drainage equipment and systems Israel leads 1 international water standardization committee ISO/TC 23/SC 18 Irrigation and drainage equipment and systems Israel leads 9 international water standardization committees 198020072015

9. International water standardization program in SII 10 local companies participating in international standardization committees More than 100 local companies highly involved in and leading international standardization processes 1980-20072015

10. 10 A 2010 Macroeconomic study conducted in Israel stated:  International standardization for export products where Israel is a relative leader should be promoted.  Israeli export can be increased in 800 million USD annually with the help of international standardization work, which only costs a few million NIS. International standardization: facilitating economic growth

11. 11 A 2015 microeconomic study in the water sector conducted in SII and guided by ISO Research - to be presented today. International standardization: facilitating economic growth

12. 12 Conclusion In spite of its relative success, SII’s purpose is:  To expand industry participation in international standardization in various fields, including water technologies;  To have small-sized and medium-sized companies participate in international standardization as well as corporations and start-ups.

13. 13 Conclusion To increase the awareness of the local industry about the benefits of standards and get the industry to finance most of its own participation in International Standardization - without the support of the government- within the next 5 years.

14. 14 Tool Box - how do we make this happen? Can we influence international standards? Yes. The countries who are members of the international organizations are entitled to appoint industry representatives and participate in the international standard development process.

15. 15 Tool Box Will the industry receive any assistance in financing participation in international standardization? Yes! This year the Ministry of Economy and SII are offering a joint financing plan to help representatives of the Israeli industry who join international activity.

16. 16 Tool Box Does the offer to participate in international committee’s activity apply to big companies only? Absolutely not. The offer applies to companies of all sizes.

17. 17 Contact Us How do we join the international standardization activity? The Israeli member of the international organizations is SII. Contact us with request to join our activity. Yaron Ben-Ari International Water Standardization Head of Program The Standards Institution of Israel Tel: 03-6465315 Yaronbenari@sii.org.il Revital Maor International Standardization Coordinator The Standards Institution of Israel Tel: 03-6467675 Revital_m@sii.org.il

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