1. Grocery / Market Manager Q1 2010

2. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 8-PACKS ($1.00) 188791 York 8pk 169554 Twizzler 8pk 155031 Mounds 8pk 155024 Almond Joy 8pk 155038 Milk 8pk 154957 Kit Kat 8pk 194513 Reese’s FastBreak 8pk 154876 Reese’s 8pk 40oz PACKAGED CANDY ($7.97/$8.88) 188799 Hershey Nuggets Asst 38.5oz118159 Reese Miniatures Asst 36oz 188669 Hershey Kisses 40oz118149 Kisses Asst 36oz 188678 Assorted Miniatures 40oz 133944 Kit Kat/Reese Assorted 40oz 188686 Reese Miniatures 40oz 192356 Asst Choc/Pkg 38.5oz Program: Wks 200948 - 201002 SSO’s Shipping: Weeks 46 and 47 2010 Dollar Days/GAMETIME THEATER BOXES ($1.00) 170713 Milk Duds 5oz 134246 Whoppers Strawberry 5oz 190620 Reese Whoppers 4oz 134752 Whoppers 5oz 170120 Good & Plenty 6oz 136633 Reese’s Pieces 4oz 179934 Jolly Rancher Gummies COMAC Dollar Days: Seasonal Aisle (Wks 48-49) Game Time: Seasonal Aisle (Wks 50-01) 8-packs: Grocery Endcap (Wks 48-52) MERCHANDISING Front End Cap Grocery End Cap Cartrail Action Alley Catch the Season Wall or

3. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 *NEW* *NEW* Hershey’s Pieces Rollback Program: Wks 200949 - 201048 SSO’s Shipping: Wk 46 (cut-in), Wk 47 (DRC’s) Items 113881 Reese’s Pieces 113835 Almond Joy Pieces 113816 York Pieces 113827 Special Dark Pieces COMAC Part of Game Time Execution Merchandising Seasonal Aisle Weeks 50-01 Cartrail Grocery end caps Front end caps Stackbases

4. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $3 Bliss Yearlong Rollback Program: Wks SSO’s Shipping: Wks TBD Items 190587 Milk Chocolate 9.60z 190594 Dark Chocolate 9.6oz 190601 Milk Chocolate Meltaway 9.6oz 190578 Milk Chocolate Almond 8.6oz 193495 White Chocolate Meltaway 161191 Raspberry COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases

5. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2010 Valentine’s Program: Wks 48 – 3 SSO’s Shipping: Wks 50, 52 Items Instant Consumables Candy Dish Friendship Exchange COMAC $2.75 Candy Dish: Cartrail (wks 50-01) $3.00 Candy Dish: Grocery End Cap (50-51) Choc Friendship Exchange: Grocery End Cap (50-51) Non-Choc Friendship Exchange: Grocery End Cap (52-1) Merchandising Endcaps (Grocery/Front End) Stackbases Cartrail Catch the Season Wall Cross Merchandising with Cards, Floral Heart Box Multi-packs Casual Gift $2.75 *Unbeatable $3.96$4.96 $1 $3 $10 $15 *Unbeatable

6. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2010 Easter Count Goods Program: Wks 48 – 10 SSO’s Shipping: Wks 48 Items Cadbury Creme Egg Reese’s Peanut Butter Egg COMAC Front End Cap weeks 50-10 Retail Pricing $.50 or 2/$1.00 Miscellaneous PDQ’s shipping on produce trucks New product mix +1 box of Reese PB eggs -1 box Cadbury Crème eggs NEW MIX

7. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 200949 - 201048 Items 155031 Mounds 8pk 155024 Almond Joy 8pk 155038 Milk 8pk 154957 Kit Kat 8pk 194513 Reese’s FastBreak 8pk 154876 Reese’s 8pk 188791 York 8pk 169554 Twizzler 8pk COMAC Grocery Endcap (Weeks 48-52) MERCHANDISING Grocery End Caps Stackbases Dump Bins Checkstand End Caps Cart Rail 8-Pack Yearlong Rollback # 2 Hershey Packtype in POS $’s in 2009 at Walmart

8. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 49-48 SSO’s: TBD Theater Box Items 170713 Milk Duds 5oz 134246 Whoppers Strawberry 5oz 190620 Reese Whoppers 4oz 134752 Whoppers 5oz 170120 Good & Plenty 6oz 179934 Jolly Rancher Gummies 136633 Reese’s Pieces 4oz COMAC/MERCHANDISING Grocery End cap Front End Cap Electronics $1 Theater Boxes

9. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2/$3 Twizzlers Rollback Program: Wks 5-26 SSO’s Shipping: Week 5 and Week 7 Items 133937 Twizzler Rainbow 191718 Twizzler Licorice 101056 Twizzler Strawberry 130327 Twizzler Chocolate 164006 Twizzler Cherry Bites 106925 Cherry Pull-n-Peel 161205 Twizzler Sweet-n-Sour COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases for

10. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2/$3 Carton Rollback Program: Wks 2 - 13 SSO’s Shipping: Wk 2 and Wk 7 Items 122800 Reese’s Peanut Butter Cartons 115534 Whoppers Cartons 113968 Whoppers Strawberry Cartons 166085 Milk Duds Cartons COMAC Wks Merchandising Cartrail Grocery/Checkstand end caps Action Alley Stackbases for

11. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1 King Size Rollback Program: Wks 01 – 39 SSO’s Shipping: Wave 1 – Wk 2, Wave 2 – Wk 5 Items Tray 1Pallet Qty 8203479 Hershey Milk King Size (54) 180 8261963 Hershey Almond King Size (54) 180 8246017 Cookies ’n Creme KS (36) 0 Tray 2 8245975 Reese’s Big Cup KS (48) 144 8203787 Reese’s PB KS (72) 528 8265398 Reese’s Crispy Crunchy KS (18) 0 Tray 3 8294734 Zero KS (36) 144 8298697 Twizzler Strawberry KS (15) 150 8207369 Watchamacallit KS (36) 180 8266385 PayDay KS (18) 162 Merchandising Front End Caps Power Wings Transaction Counters Cartrail

12. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2/$1.00 Standard Bar Rollback Program: Wks 1 - 8 SSO’s Shipping: Wave 1 – Wk 2, Wave 2 – Wk 4 Items Tray 1 (288ct)Pallet(4644ct) 8226706 Cookies ’n Creme (72ct) 756ct 8201939 Hershey Milk Chocolate (108ct) 900ct 8201925 Hershey Almond (72ct) 792ct 8266578 Skor (36ct) - Tray 2 (252ct) 8201876 Kit Kat (72ct) 540ct 8202240 Reese’s PB Cups (108ct) 972ct 8275272 Almond Joy (36ct) 360ct 8201904 York (36ct) 324ct COMAC Wks TBD Merchandising Front End Caps Action Alley Cartrail

13. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Ice Breakers $1.88 Program: Wks 1 – 8 SSO’s: Wave 1 - Week 2, Wave 2 - Week 5 Items (Qty) Tray 1 (176ct) 8295174 IB Cool Mint Tin (48) 8295188 IB Wintergreen Mint Tin (48) 8283639 BreathSavers 3-Hr Spearmint (48) 8269429 IB Sours Mint Tin (32) Tray 2 (180ct) 8207411 Ice Cubes Kiwi Gum (66) 8207404 Ice Cubes Raspberry Gum (54) 8234053 Ice Cubes Peppermint Gum (60) COMAC TBD Merchandising Pallets – Action Alley PDQ’s – Cartrail – Front End Endcaps (near Speedy’s and Tobacco Aisle) Tray #1 Tray #2