1. Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler

2. What are you trying to achieve? Policy change Media profile; creating awareness

3. What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment

4. What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment More sales Fundraising

5. Who are your principal targets? Politicians Civil servants Business leaders General public Target groups

6. Choosing appropriate means Petitions Letters Postcards

7. Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts

8. Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts Lobbying

9. Getting messaging right Make it clear Keep it simple

12. Getting messaging right Make it clear Keep it simple Be realistic and credible Remember your audience

13. Evidence and research

14. Resources

15. Working with partners

16. Be persistent

17. Be creative and fun!

18. http://www.traidcraft.co.uk/campaign-resources Traidcraft campaigns toolkit – downloadable for free