1. Micro-Phone Andy Huang

2. What is Micro-Phone Small phone Small phone The size of a Bluetooth headset The size of a Bluetooth headset Fit perfectly on the ear. Fit perfectly on the ear.

3. Positioning Target market: Target market: Gold Collar workers Gold Collar workers Age 18-24 Age 18-24 Make low wages but seek luxury Make low wages but seek luxury Technology advanced lifestyle Technology advanced lifestyle Competitors Competitors Motorola Motorola Jabra Jabra Nokia Nokia Apple Apple

4. Market Research Focus groups – get primary data from people. Focus groups – get primary data from people. Product testing to see if people like it or not Product testing to see if people like it or not secondary data method: secondary data method: specialized research companies - cheaper than primary data. And we will get it from T-mobile or ATT specialized research companies - cheaper than primary data. And we will get it from T-mobile or ATT

5. Market Research Results 40% of the people said that they are using t-mobile. 40% of the people said that they are using t-mobile. Many of them would spend more than $50 dollar on a cell phone. Many of them would spend more than $50 dollar on a cell phone.

6. Market Research Results Most of the people who took the survey is under 18. Most of the people who took the survey is under 18. Most of them doesn’t used Bluetooth headset. Most of them doesn’t used Bluetooth headset.

7. Packaging Small and light Small and light Easy to carry Easy to carry Easy to open Easy to open Black sturdy box Black sturdy box Plastic inside Plastic inside

8. Label Big letter stand out for the name of the product. Big letter stand out for the name of the product. List its technical specifications on the back. List its technical specifications on the back. On one side, List what is included in the box and key features. On one side, List what is included in the box and key features.

9. Pricing Initial Release: 8GB Version - $150 Initial Release: 8GB Version - $150 Delayed Release: 4GB Versions - $100 Delayed Release: 4GB Versions - $100 Competitors Prices Competitors Prices Apple Iphone: 8GB Version - $199 4GB Versions - $299 Apple Iphone: 8GB Version - $199 4GB Versions - $299 HTC G1 : $179 HTC G1 : $179

10. Promotion Personal Selling Personal Selling we would have telemarketers make cold calls in order to let people know about a product and get them to buy it. we would have telemarketers make cold calls in order to let people know about a product and get them to buy it. We could also have door to door sales people try to get our product to sell. We could also have door to door sales people try to get our product to sell. Mass Selling Mass Selling selling or appealing a bunch of people at once selling or appealing a bunch of people at once placing banners or commercials and other techniques where everyone can see it placing banners or commercials and other techniques where everyone can see it played commercials on major stations such as NBC, ABC, and Fox played commercials on major stations such as NBC, ABC, and Fox

11. Promotion Public relations Public relations allot some profits for charitable giving. allot some profits for charitable giving. This would improve our company’s overall image. This would improve our company’s overall image. Sales Promotion Sales Promotion Sales promotions that we could use include discounts, rebates, or gift cards. Sales promotions that we could use include discounts, rebates, or gift cards. This would be successful if we drop prices just a little bit and it attracts more customers as they perceive it as a good deal. This would be successful if we drop prices just a little bit and it attracts more customers as they perceive it as a good deal.

12. Promotion We focus on the most on Mass Selling and Sales Promotion. The two techniques are the cheapest and most efficient because they can be used to appeal to the entire market. We focus on the most on Mass Selling and Sales Promotion. The two techniques are the cheapest and most efficient because they can be used to appeal to the entire market. We focus last on Personal Selling, Because it’s Expensive and relatively ineffective nowadays. customers would have probably done a bit of their own research already. We focus last on Personal Selling, Because it’s Expensive and relatively ineffective nowadays. customers would have probably done a bit of their own research already.

13. Distribution We will use multiple channels so we have access to a larger market. We will use multiple channels so we have access to a larger market. We are going to sell both directly and indirectly We are going to sell both directly and indirectly The middlemen we are going to use is through Best Buy and also through T-mobile The middlemen we are going to use is through Best Buy and also through T-mobile

14. Distribution We chose this method so our products will be available to those browsing through the store for other electronics, as well as those who are shopping for a new phone/plan. We chose this method so our products will be available to those browsing through the store for other electronics, as well as those who are shopping for a new phone/plan.

15. Summary You should buy our product because it’s the smallest phone in the world. You should buy our product because it’s the smallest phone in the world. It have many feature and newest technology. It have many feature and newest technology. It will become popular. It will become popular.