1. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 1 The Power of Business Intelligence Steve Hobson

2. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 2 The Importance of Decisions From past experience By rules of thumb By “gut” feel By facts How are decisions made in your business today?

3. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 3 By doing the critical tasks themselves By hiring more skilled staff By setting a policy for each decision By giving people the means to make better decisions How can managers improve the quality of decisions? The Importance of Decisions

4. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 4 What helps make a good decision? –Problem-related facts –Information on corporate goals and progress towards them –Strategic information Access to this information means better decisions Called to a Last Minute Decision Making Meeting?

5. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 5 Today, the quantity of data is endless –Legacy, ERP, data warehouses, spreadsheets, web, etc. Need to transform data into profit Data-Rich but Knowledge-Poor Data Information Knowledge Profit VALUE CREATION

6. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 6 Vast, growing quantities of dispersed data Growing number of decisions requiring this data But slower growth in expertise Time Business Intelligence “Fact Gap” Source: Gartner Volume Business- Intelligence Aptitude Numbers of Critical Decisions Available Information The need to close the “Fact Gap” The Fact Gap Data-Rich but Knowledge-Poor

7. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 7 The Problem: Data Jailhouse No simple way for non-technical user to get answers Each user has different information needs Answers lead to new questions It takes hours or days to get answers to questions

8. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 8  Inside or outside the enterprise  Extranets for customers, partners, and suppliers  Share  The means to “push” and “pull” information  Analyze  Tools and applications to explore the data  Access  Simple access to multiple data sources The Solution: Business Intelligence (BI) BI provides the key to unlock the knowledge

9. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 9 Business Intelligence Solutions Personalized e-business workplace for employees, partners and customers that allows interactive Web access to business reports and database information, as well as other business information Components –Business Objects Components Report Creation/Analytical Tools Access Components Administration –Metadata –Report Templates

10. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 10 The Business Value of Business Intelligence Business Intelligence maximizes shareholder value by: Decreasing costs Increasing revenues Improving customer satisfaction/retenti on

11. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 11 Data is the one asset that you have in large quantities If you do not use this data to make the tough decisions you now face… you might as well guess Quit gambling with your company’s future

12. CSC Proprietary 1/4/2016 2:36:07 PM 008_5849_ER_RED 12 Experience. Results.