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Copyright © 2010 Prentice Hall

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1 Copyright © 2010 Prentice Hall
Topic 14 WHAT MAKES A GOOD CHANGE AGENT Copyright © 2010 Prentice Hall

2 Change management (people)
is a structured approach to transitioning individuals, teams, and organizations from a current state To a desired future state Copyright © 2010 Prentice Hall

3 Human Change Management Levels
Individual change management Organizational change management Change Management on the level of society Copyright © 2010 Prentice Hall

4 Individual change management Some important theories
Unfreeze-Change-Refreeze (Kurt Lewin) Unfreezing: involves overcoming inertia and dismantling the existing "mindset". Change: stage where the change occurs; it is typically a period of confusion and transition. Freezing or refreezing: new mindset is crystallizing and one's comfort level is returning to previous levels Copyright © 2010 Prentice Hall

5 Individual change management
Gleicher's Formula for Change: The combination of: organizational dissatisfaction vision for the future and the possibility of immediate & tactical action must be stronger than the resistance within the organization in order for meaningful changes to occur. Copyright © 2010 Prentice Hall

6 Individual change management
PCI (People Centered Implementation) PCI (methodology developed by Changefirst) describes the six critical success factors of behavior change. Shared Change Purpose - create and share a powerful case for change in the organization Effective Change Leadership - develop strong change leadership for the initiative Powerful Engagement Processes - build and deliver plans to engage people in the change Committed Local Sponsors - build understanding and commitment of middle and front-line managers Strong Personal Connection - create commitment and behaviour changing actions for front-line people Sustained Personal Performance - support people as they learn to adapt, managing their resistance sensitively and empathetically. Copyright © 2010 Prentice Hall

7 Individual change management
ADKAR The ADKAR model for individual and organizational change management was developed by Prosci with input from more than 1000 organizations from 59 countries. This model describes five required building blocks for change to be realized successfully on an individual level. The building blocks of the ADKAR Model include: Awareness – of why the change is needed Desire – to support and participate in the change Knowledge – of how to change Ability – to implement new skills and behaviors Reinforcement – to sustain the change Copyright © 2010 Prentice Hall

8 Organizational change management
includes processes and tools used at an organizational level. These tools include: techniques for creating a change management strategy (readiness assessments), engaging senior managers as change leaders (sponsorship) building awareness of the need for change (communications), developing skills and knowledge to support the change (education and training), helping employees move through the transition (coaching by managers and supervisors), and methods to sustain the change (measurement systems, rewards and reinforcement). Copyright © 2010 Prentice Hall

9 Organizational change management
The role of the management Management's responsibility is: To detect trends in the macro environment and micro environment, identify changes and initiate programs. To estimate the impact of the change on employee behavior patterns, work processes, technological requirements, and motivation. To assess employee reactions and craft a change program to support workers when they go through the process of accepting change. The program must then be implemented, disseminated throughout the organization, monitored for effectiveness, and adjusted where necessary. Effective change management requires an understanding of the possible effects of change upon people, and how to manage potential sources of resistance to that change. Copyright © 2010 Prentice Hall

10 Organizational change management
Decision Downloading Often changes are initiated at top level, without taking input from others, especially in cases of mergers, layoffs, and company acquisitions. Such situations require special types of change management practices because when decisions get "downloaded" to lower levels, there is a high probability that misunderstandings, angst, and anger will surface. Employees’ "buy-in" can be hastened by robustly downloading the decision. Robust style of downloading the decision includes the following points in their message: a) how the decision was made b) why it was made c) what alternatives were considered d) how it fits in with the organizational mission e) how it impacts the organization f) how it impacts employees. Such a robust approach to communicating doubles the rate of acceptance when compared to more impoverished methods. Copyright © 2010 Prentice Hall

11 Change Management on the level of society
Sometimes change management becomes necessary on the level of society. Such changes require the cooperation of many companies, public organizations and individuals., on the scale of nations and regions. Government financed programs become necessary. Copyright © 2010 Prentice Hall

12 What Makes a Good Change Agent
* Not every change process leads to the expected results; there are multiple reasons for potential failure: Typical barriers to change are unexpected changes in the external conditions, a lack of commitment in implementation, resistance of people involved, or a lack of resources. * The implications of failed change projects: * Negative symbolism * De-motivation of people involved. * Growing skepticism/disbelief. * The change agent has important role to play: * The change agent/change leader’s capabilities have a major impact on success or failure of the project, and on the extent of potential unwanted side-effects. Copyright © 2010 Prentice Hall

13 Jim Canterucci’s 5-Levels of Change Leadership Skills
Level I Accepts the need for change, communicates and defends the need for change throughout the organization, creates an open and receptive environment small change initiatives with clear direction Level II Defines and initiates change, identifies leverage points for change in processes and work habits change projects at local level Copyright © 2010 Prentice Hall

14 Jim Canterucci’s 5-Levels of Change Leadership Skills
Level III Leads change, translate the vision of the organization into the context of a specific change initiative and bring this message to the entire organization, redirects approaches in the face of new opportunities transformation of a central vision into change initiatives and organization-wide communication Level IV Manages complex change, understands the cultural dynamics of the current state of an organization, creates a strategic practical course, balancing the current reality with the need for rapid adoption of the desired future reality generates change with a high degree of transformation Copyright © 2010 Prentice Hall

15 Jim Canterucci’s 5-Levels of Change Leadership Skills
Level V Champions change, challenges the status quo by comparing it to an ideal or a vision of change, causes crisis in order to support dramatic actions and change efforts, transforms the organization Ability to revolutionize organizations Copyright © 2010 Prentice Hall

16 Copyright © 2010 Prentice Hall
DISCUSSION ON ARTICLE ‘Peter Principle’ "In a Hierarchy Every Employee Tends to Rise to His Level of Incompetence.“ Implications? Copyright © 2010 Prentice Hall

17 “Mintzberg’s managerial roles”
ASSIGNMENT 11 Study “Mintzberg’s managerial roles” and explain what you have learnt from this reading? Copyright © 2010 Prentice Hall


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