1. Web Analytics Analytics - measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Gives web publishers and advertisers a criteria to settle on price Users – The number of users a site or network has.  Measured by unique ip addresses or site membership statistics  Generally lots of users can mean lots of revenue for web publishers  Generally advertisers love lots of users but are more concerned with page views and impressions  Can be misleading

2. Pageviews – Pages rendered by a website  Generally lots of users means lots of pageviews  A common quantifiable measurement  Can help guage how “sticky” a site is Impressions - The number of times an advertisement was rendered in a page view  One page view may contain as many impressions as the web publisher wants  b) Impressions are another quantifiable meausurement and are directly tied to monetization  c) Impressions are typically counted by the mil (1000). For every 1000 impressions a site recieves the CPM (Cost per Mill)  d) CPM's vary widely from pennies to dollars depending on the type of site.

3. The Analytics Companies Measure users and pageviews for public consumption a) Google Analytics/Doubleclick - Provides code to enter into any website to track its pageviews  Purchased the largest ad network, Doubleclick b) Omniture - Just purchased by Adobe earlier this week

4. SEO - Search Engine Optimization  1.) Optimizing web sites for higher ranks in search engines to generate higher page views  2.) Niche Markets - Small community oriented web sites  a) Targeted Audiences - (Poker Sites, Music Sites, Gaming Sites, etc...)  b) Can command large commissions if the analytics are right