1. Timo Saari & Paul Ormerod Media@Work Integrated Project Concept Contact: Paul Ormerod on pfo@harston.demon.co.ukpfo@harston.demon.co.uk Timo Saari on saari@hkkk.fisaari@hkkk.fi

2. Timo Saari & Paul Ormerod Media @ Work Integrated Project The use of media in the workplace enables the tacit communication bandwidth to be harnessed. This significantly increases: innovation and creativity efficiency, performance inclusion, trust, cultural realignment fun at work (emotion + cognition) organisational narrative collaboration ( ” social glue ” ) organizational memory learning and personal growth “This IP intends to build innovative applications and enabling technologies to facilitate collaborative rich media/content creation and sharing in workplace communities ” Working tasks most benefiting from increases in tacit communication bandwith are during the transfer and creation of knowledge decision making persuasive narratives problem solving creation and innovation

3. Timo Saari & Paul Ormerod Deliverables User centric design and scenarios Basic Research –content community –dialogical communication/media research –organizational and team psychology at work Enabling tools and technologies –Open and rich content management –Group behavior –Tools developing systemic innovation –Workplace design Toolbox for applications Applications and trials Validation

4. Timo Saari & Paul Ormerod It is a holistic extension of knowledge transfer we call ‘Organisational Narrative’ Important and complex stories lie at the heart of business… but they are exchanged: at the water cooler at the sports club in the pub after work at the dinner after the conference at the confidential heart-to-heart appraisal Organisations are challenged to find a way of capturing and exchanging this narrative…to introduce ambient intelligent media systems to increase the core business value of effective communication Must be intuitive and easy to use Must be accessible universally in all parts of the work community Must be capable of growing naturally, without too many ‘rules of engagement’