2. Apple iphone 4s Marketing Strategy Submitted By: Submitted To:
Prof. Durba Roy
Submitted By:
Harshit Garg
Inderdeep Singh
Neha Bhalla
Neha Sharma
Saurabh Sood
Shrishti Puri

3. What is iPhone 4s Mobile Phone Digital camera Portable music player
Small computer
Iphone 4s

4. Overview
The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc.
On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S.
It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor.
The phone added a voice recognition system known as Siri from which the "4S" designator came, and a cloud storage service named I Cloud. Some of the device's functions may be voice-controlled through Siri.
Four million units of the iPhone 4S were sold in the first three days of release.

5. Distribution Plan

6. Unique Selling Proposition
Apple was relating the message that they offer something cool and different

7. Segmentation

8. Geographic

9. Psychographic
Apple is trying to erase the Blackberry as the business phone, turning people more towards the iPhone.
Tech Savvies
Previous apple customers

11. Target

12. Positioning
Apple as all its products projected ‘out of box’ uses of a smart phone.
itunes, longer battery life and complete exchange warranty has made apple to attract a typical Indian customer.
By the end 2011, iPhone 4s was the no.1 smart phone in India.
iOS has been able to prove its edge over Android in every aspect.
Extremely fast processing, high resolution display and high-end gaming like features of iphone were able to attract every age group.
iphone due to its high price and brand image was able to set its image as a trendsetter among Indian youth

13. Comparison with Competitors
iphone 4s

14. ?
Queries Invited