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International Business

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Presentation on theme: "International Business"— Presentation transcript:

1 International Business
Ulvi Vaarja 2015

2 International Business
Any situation where the production or distribution of goods or services crosses country borders Some managers consider the definition of international business to relate purely to business International business encompasses a full range of cross-border exchanges of goods, services, or resources between two or more nations.

3 Strategic Management Strategic management - knowledge that answers questions about the development and implementation of good strategies and is mainly concerned with the determinants of firm performance. Strategy - the central, integrated, and externally oriented concept of how an organization will achieve its performance objectives. Basic tool –SWOT-analysis

4 SWOT-analysis

5 Entrepreneurship Entrepreneurship - the recognition of opportunities and the use or creation of resources to implement innovative ideas for new, thoughtfully planned ventures. Entrepreneurship is the process of starting a business, typically a start-up company offering an innovative product, process or service. 

6 Entrepreneurship An entrepreneur - a person who engages in entrepreneurship Entrepreneurship is often confused with small business – it is not the same.

7 Entrepreneurs How do entrepreneurs identify opportunities for new business ventures? they actively search for opportunities. They are particularly alert to opportunities. prior knowledge helps entrepreneurs identify potentially profitable opportunities. The latest research in human cognition shows that these three factors—active search, alertness, and prior experience—combine to help entrepreneurs see patterns among seemingly unrelated events or trends in the external world.

8 True or myth? The following five entrepreneurship myths are among the most prevalent: Entrepreneurs are born, not made In reality, entrepreneurism is a skill that, like any other skill, can be learned. Entrepreneurs make more money. Surprisingly, the typical entrepreneur earns less than he or she would earn if working as an employee. Being original is essential. Google, eBay, and Swatch are examples of successful businesses that entered markets later. It takes a lot of money to start a business. the average new business needs only $25,000 in financing and that most of that money can be raised through debt. Entrepreneurs must be risk takers. the stocks of publicly traded companies run by entrepreneurs significantly outperform those run by non-entrepreneurs and continue to do so even after adjusting by market cap size, sector, geography, or time period.

9 What Do Entrepreneurs Do?
The most well-known type of entrepreneurial venture is the for-profit, or commercial, venture, which sells products or services for a profit. Entrepreneurs can also launch a non-profit venture whose purpose is to fulfil a social mission rather than to make money. Social entrepreneurs look for and implement innovative solutions to societal problems. Entrepreneurial ventures can grow large or stay small, and they can operate at any level: local, national, or International.

10 Entrepreneurial process
There are three essential parts of the entrepreneurial process: opportunity identification, plan and prepare the venture, resource the venture and take action. The starting point for new ventures is opportunity, while the strategy for existing firms usually begins with some assessment of the firm’s underlying resources and capabilities. New venture opportunities tend to fall into one of three categories: new-market disruptions, low-end disruptions, hybrid. A disruptive technology is a technology that can make prior technologies obsolete.

11 Low-end disruptions Some disruptive technologies appear at the low end of an industry offering and are referred to as low-end disruptions. low-end disruptions rarely offer features that satisfy the best customers in the industry. New entrants often use low-end entry to gain a foothold to move into the attractive market once their products or services improve

12 Other disruptions A new-market disruption targets non-customers rather than low-end customers. Most newcomers adopt some combination of new-market and low-end disruption strategies - these are hybrid-disruption strategies. All three of these disruption strategies provide the entrepreneur with a solid basis for identifying market opportunities.

13 The business plan A business plan - a formal statement of business goals, the reasons why they are attainable, and the plan for reaching those goals. All too often, would-be entrepreneurs tend to equate a good business plan with the probability of success in running a business. A business plan is no substitute for strategy and strong execution.

14 Resourcing Sometimes key people are among the intangible resources and capabilities that distinguish the potential new venture as an opportunity, rather than just another good idea. Because individuals have limits, team members are often selected because they bring skills that complement those of the lead entrepreneur and ensure that the firm has the necessary human capital to achieve its objectives.

15 Money Many successful entrepreneurs suspect that too much money too early does more damage than good. How can excess cash possibly be a problem? first of all financing rarely comes without strings attached. ample funding can obscure potential problems until the consequences are irreversible. deep financial pockets shelter the new firm from the need to innovate in all aspects of its business.

16 Bootstrapping Bootstrapping - exploiting a new business opportunity with limited funds. The most common form of bootstrapping - use a personal credit card and then pay off the incurred debt. There are different types of bootstrapping: Owner financing Sweat equity - a party's contribution to a project in the form of effort Minimization of the accounts receivable Joint utilization Delaying payment Minimizing inventory Subsidy finance Personal debt Entrepreneurs will bring in outside investors if they need a larger sum of capital than they can obtain through personal credit cards or second mortgages. Outsiders can range from individuals like angel investors to professionals like venture capitalists, insurance companies, and public and private pension funds. An angel investor or angel (also known as a business angel, informal investor, angel funder, private investor, or seed investor) - an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

17 Action One thing that separates successful ventures from unsuccessful ones is a bias for action, or a “propensity to act or decide without customary analysis or sufficient information” this bias for action relates to activities guided by the business plan or core idea.

18 Intrapreneurship Intrapreneurship - a form of entrepreneurship that takes place inside a business that is already in existence. Intrapreneur - a person within the established business who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.

19 Differences between Entrepreneurs and Intrapreneurs
The primary difference between the two types of innovators is their context — the intrapreneur acts within the confines of an existing organization. Most organizations would dictate that the intrapreneur should ask for permission before attempting to create a desired future — in practice, the intrapreneur is more inclined to act first and then ask for forgiveness later, The intrapreneur is also typically the intraorganizational revolutionary. In summary, then, an intrapreneur is someone who operates like an entrepreneur but has the backing of an organization.

20 Intrapreneurial organization
An intrapreneurial organization - one that seeks to systematically promote the spirit of intrapreneurship in targeted parts of the organization. some methods that have been used by businesses to foster intrapreneurship: Intrapreneurial employees are able to participate in the rewards of what they create The firm treats intrapreneurial teams as a profit center, rather than as a cost center Team members can choose the projects on which they work or the alliances they join. Employees have access to training to help them learn new skills. Internal enterprises are recognized within the organization and have official standing. The organization defines and supports a system of contractual agreements between internal enterprises. The intrapreneurship plan includes a method for settling disputes that may arise around the internal enterprise and employees. Companies that want to gain the benefits of intrapreneurism create systems for identifying employees with intrapreneurial traits and help develop those employees through training and reward them through incentives.

21 Who’s interested Stakeholder - an individual or organization whose interests may be affected as the result of what another individual or organization does. On company level – the company and its managers. Affecting factors: buyers, suppliers, price changes, etc.

22 Stakeholder A stakeholder - any person or organization, who can be positively or negatively impacted by, or cause an impact on the actions of a company, government, or organization. Types of stakeholders are: Primary stakeholders - those ultimately affected Secondary stakeholders - the ‘intermediaries’ Key stakeholders - have significant influence upon or importance within an organization.

23 Who’s interested Governments nongovernmental organizations suppliers
Taxes Environment issues nongovernmental organizations Industry associations trade groups suppliers Labour force

24 Stakeholder analysis Stakeholder analysis - a technique used to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of an activity, project, or business. It is frequently used during the preparation phase of a project. stakeholder analysis has the goal of developing cooperation between the stakeholder and the project team and, ultimately, assuring successful outcomes for the project. Stakeholder analysis is performed when there is a need to clarify the consequences of envisaged changes, or at the start of new projects and in connection with organizational changes generally.

25 Forms of international businesses
A business - a person or organization engaged in commerce with the aim of achieving a profit. Nowadays other goals beside just profit: Social and Environmental Mission Product Mission Economic Mission

26 International business
International part of the business can be: Importing Exporting FDI

27 Foreign Direct Investment
Foreign direct investment - a firm is investing assets directly into a foreign country’s buildings, equipment, or organizations. Some companies are copies of the mother company Others tailored to the local market

28 Local vs international
Global locally or local globally? If more local – can adapt better to the local conditions and changes. The greater the level of standardization — the greater the possible level of global efficiency. In many cases, the choice of foreign location generates unique advantages, referred to as location advantages. Location advantages include better access to raw materials, less costly labor, key suppliers, key customers, energy, and natural resources.

29 International forms of government
Government - the body of people that sets and administers public policy and exercises executive, political, and sovereign power through customs, institutions, and laws within a state, country, or other political unit. Governments participate via: Embassies and consulates Treaties on international or regional level

30 Non-governmental organisations
Non-governmental organisations (NGOs) include any nonprofit, voluntary citizens’ groups that are organized on a local, national, or international level. First ones date back to the 19th century It has been estimated that by 1914, there were 1083 NGOs The term non-governmental organisation was first coined in 1945, when the United Nations (UN) was created

31 NGOs according to the UN, any kind of private organization that is independent from government control can be termed an "NGO", provided it is not-for-profit, non-prevention, and not simply an opposition political party. Alternative terms for NGOs: third sector organisation (TSO),  non-profit organisation  (NPO), voluntary organization (VO),  civil society organization (CSO), grassroots organization (GO),  Social movement (SMO), private voluntary organization (PVO),  Self-help organization (SHO) Non-state actors (NSAs).

32 NGO types NGOs are divided by: Orientation Charitable Service
includes NGOs with activities directed toward meeting the needs of the poor peoples Service includes NGOs with activities such as the provision of health, family planning or education services Participatory characterized by self-help projects where local people are involved particularly in the implementation of a project Empowering  aims to help poor people develop a clearer understanding of the social, political and economic factors affecting their lives

33 NGOs level of operation
Community based - arise out of people's own initiatives City wide - include organizations such as chambers of commerce and industry, coalitions of business, ethnic or educational groups, and associations of community organizations National international

34 How NGOs Influence World Affairs
Service-delivery NGOs provide public goods and services that governments from developing countries are unable to provide Capacity-building NGOs’ affect culture, structure, projects and daily operations. Advocacy and public education NGOs modify behavior through the use of ideas.

35 Power and limits of NGOs
rely on soft power are usually politically independent, participate at all levels, and can make policy with less risk to national sensitivities. can increase their power through networking with other NGOs. Limits very limited economic resources since they do not collect taxes some NGOs increasingly rely on governments Success is hard to measure; there is no single agenda, and NGOs are often working at cross-purposes. certain activities undertaken by NGOs may result in prolonging conflicts.


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