1. Sabah Bashiruddin Sadiah Choudhry Saahid Jami Melanie Mathov Heather McCracken Qasim Zaidi

2. Mission Statement HITS operates a safe, secure, and reliable IT Healthcare system to distribute high-quality, low-cost essential services, strengthening the capacity of the nation’s healthcare system to ensure long-term sustainability and supporting collaboration and information-sharing among the nation’s healthcare professionals.

3. Ethiopia Population of 85.2 million Agrarian economy Second fastest growing economy in Sub-Saharan Africa Major health concerns: –Communicable diseases –HIV/AIDS

4. HITS? Health Information Management Database Target: Hospitals Include: –Doctor’s Information –Patient’s Information –Pharmacy’s Information –Billing –Scheduling Connected via Network

5. Outcome.. Decrease death rate through proper treatment Increase patient volume per hospital Less malpractice cases Create reports and run the hospital efficiently Help the economy overall

6. Operational Structure Organization Business Operations Structure and Resources Procurements Finance Marketing Information Technology Human Resources

7. Funding Requirements Capital Needed:$ 3 Million Capital Utilization: Product Design$ 1.7 Million Product Delivery$ 1.1 Million Product Management$ 900K Reserve Capital$ 300K **Opportunity to expand system for use in other countries by 2014**

8. 5 Year Projection Revenue Net Income Gross Margin Return on Investment 2012 (900K) 2013 500K 280K 56% 14% 2014 800K 500K 62.5% 26% 2015 1.3 Million 760K 73% 40% 2016 1.5 Million 1 Million 67% 35% Projected ROI for 5 years = 26.25%

9. Marketing in Ethiopia Our target market would be hospitals, health centers, and clinics. With the figures above we feel that we can market our product to many facilities.

10. Magazines and ads such as the Ethiopian medical Journal Healthcare-related conventions In-person presentations to target facilities and administrators Marketing in Ethiopia

11. Limitations Infrastructure –Materials need to be imported –Power surges/outages –Viruses –Hard drives crashing –Computer Errors Health Information Security –Medical records being stolen or exposed –Medical record spying Limited start up funds –Need investment

12. Solutions Infrastructure –Suppliers and shipping available –Backup batteries/generator –Information backup on external drives –Data checking Information Security –Firewall –Internet security Limited start up funds –Investment

13. Safe, secure, and reliable IT Healthcare system Prevent communicable diseases Opportunity for growth Beneficial for economy Final Thoughts…