1. COST-BENEFIT ANALYSIS Hard evidence for the soft approach ECOMM 2015 Hard evidence

2. HOW TO SPEND YOUR MONEY EFFECTIVELY? A cycle bridge? A parking garage? Mobility management? CARE? ECOMM 2015 Hard evidence

3. ADVANTAGES COST-BENEFIT ANALYSIS Make subjectieve arguments objective Substantiate your choices Express apples and oranges in one unit (monetary wealth effects); Pro and cons at a glance Tackle ‘no go’-ideas in an early stage Support optimalize, prioritize and order Show which party has the benefit of the measure and which party bears the costs Show uncertainties and risks ECOMM 2015 Hard evidence

4. FEAR OF CBA Expensive ECOMM 2015 Hard evidence

5. FEAR FOR CBA Poltics fear … …. technocracy takes over ECOMM 2015 Hard evidence

6. WIKKEN EN WEGEN ( DELIBERATING AND WEIGHING) Advantages of CBA Without the disadvantages www.wikken-wegen.nl ECOMM 2015 Hard evidence

7. RESULTS OF CBA WITH MM Investing in Mobility Management has in almost all cases involved a very positive CBA result Shift car to bike: Inside built-up area gain €0,41 per km Outside built-up area gain €0,07 per km Shift public transport to bike: Inside built-up area gain €0,51 per km Outside built-up area gain €0,47 per km Might be even more (health effects underestimated) ECOMM 2015 Hard evidence

8. CBA-BICYCLE-TOOL Traffic safety Noise Air pollution Subsidies and taxes Life expectancy Productivity Network effects Benefits Costs Net gain Shift car to bikeShift bus to bikeShift car to bikeShift bus to bike Built-up areaOutside built-up area ECOMM 2015 Hard evidence

9. APPLIES TO ALL KINDS OF MM Avoiding peak traveling (spitsmijden) Teleworking Park and Ride and Park and Bike Chain transports …. ECOMM 2015 Hard evidence

10. THE CHALLENGE How to use CBA to persuade politicians and citizens about the advantages of Mobility Management Are you persuaded? ECOMM 2015 Hard evidence