1. Michael Jeffrey Jordan
Mike Nolan
History of Journalism 503
2 May 2007

2. Michael (Air, His Airness, MJ) Jordan
Born February 17, 1963 in Brooklyn, NY
Attended Laney High School in Wilmington, N.C.
Enrolled at the University of North Carolina in 1981
Drafted 3rd by the Chicago Bulls in the 1984 NBA Draft

3. #23: Right on time Star rose during the cable boom
By the end of his career 70% of U.S. homes had cable
ESPN became world wide leader in sports
ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN the Magazine
Internet took off at the end of his career
Jordan takes Nike to new heights

4. Basketball Superstar and Media Icon
Career Achievements:
6 NBA Championships*
5 NBA MVPs*
10 Scoring Titles*
6 NBA Finals MVPs*
Endorsements
Nike
Gatorade
McDonalds
Coca-Cola
Wheaties
Hanes
*All NBA Records
*All NBA Records

5. The Jordan Effect
Fortune Magazine estimated that Michael Jordan had generated $10 Billion for the economy by 1998
The 1998 Finals gained the highest Nielsen Rating in NBA history at 18.7

6. MJ: Cover Boy Appeared on cover of Sports Illustrated record 49 times
Famous cover of ESPN the Magazine*
*18th on ASME Top 40 magazine covers

7. Media Love Affair ‘90-’93
I WANNA BE LIKE MIKE

8. Controversy and Jordan
Gambling Problem?
Estimated $1 million in gambling debt
Dad Murdered July 23, 1993
Retires October 6, 1993
$5 million paternity suit
Quiet about Nike/Sweat Shops
“Republican’s buy shoes too”- MJ
Shoes were too expensive

9. Media Love Affair Revisited ’95-?
Be Like Mike 2, Failure, Even Underwear?

10. Michael Jordan Everywhere
Space Jam – 1996 Movie featuring MJ with Bugs Bunny
Grossed $230 million world wide
Smell Like Mike:
Michael Jordan Cologne

11. The Continuing Legacy of #23
The Jordan Brand
Sponsors University of North Carolina, St. Johns and University of Cincinnati
Sponsors Yankee Star Derek Jeter
Hanes Commercials Still Air
Who’s Next? Tiger or Lebron James? or

12. Works Cited
Jordan, Michael. Player Bio. Retrieved April 15, 2007 from
Jordan, Michael. Jordan Brand History. Retrieved April 15, 2007 from
Jordan, Michael. ESPN Sports Century. Retrieved April 19, 2007 from
Jordan Michale. Be Like Mike. Gatorade Commercial. Retrieved April 19, 2007 from
Jordan, Michael. Failure. Nike Commercial. Retrieved April 19, 2007 from
Kellner, Douglas. The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance?. Retrieved April 20, 2007 from
Martzke, Rudy. NBA Finals Ratings Best Since Jordan. Retrieved April 21, 2007 from
Ponce, Phil. Michael Jordan Interview. Retrieved April 21, 2007 from
Space Jam. Box Office Earnings. Retrieved April 21, 2007 from
Sports Illustrated. Cover Galleries. Retrieved April 20, 2007 from