1. Divorce Law United States Quarterly Update Last Quarter: Q2 2014
August 2014

2. Queries grew by 6% in Q2 2014 in the Divorce Law Category
Desktop queries declined by -6%, while Mobile queries grew by 29% and Tablet searches grew by 13% YoY in the same period

3. Divorce Law: Q2 2014 Auction Metrics Update
Impressions (Q Y/Y: -6.12%)
Clicks (Q Y/Y: -8.72%)
Actual CPC (Q Y/Y: 28.56%, Avg:$2.17)
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Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

4. Divorce Law: Q2 2014 Auction metrics update
Ad CTR(vQ Y/Y: -2.76%, Avg:1.57%)
Ad Depth (Q Y/Y: 12.81%, Avg:3.78)
Auction Stats by Platform: Q YoY and Averages (where applicable)
Platform
Queries
Impressions
Clicks
Ad CTR YoY
Ad CTR Avg
CPC YoY
CPC Avg
Ad Depth YoY
Ad Depth
Overall
6.11%
-6.12%
-8.72%
-2.76%
1.57%
28.56%
$2.17
12.81%
3.78
Desktop
-5.97%
-6.73%
-20.98%
-15.28%
1.29%
26.54%
$2.27
16.71%
4.47
Mobile
29.05%
-14.65%
9.18%
27.91%
2.42%
40.31%
$2.01
5.59%
2.64
Tablet
12.61%
28.36%
28.20%
-0.13%
1.59%
22.43%
$2.16
6.80%
3.52
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Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

5. Divorce Law: All Devices Auction metrics evolution
Queries Y/Y
6.11%
Impressions Y/Y
-6.12%
Clicks Y/Y
-8.72%
Ad CTR Y/Y
-2.76%
(1.57%)
Take this slide.
CPC Y/Y
28.56%
($2.17)
Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

6. Divorce Law: Desktop Auction metrics evolution
Queries Y/Y
-5.97%
Impressions Y/Y
-6.73%
Clicks Y/Y
-20.98%
Ad CTR Y/Y
-15.28%
(1.29%)
Take this slide.
CPC Y/Y
26.54%
($2.27)
Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

7. Divorce Law: Mobile Auction metrics evolution
Queries Y/Y
29.05%
Impressions Y/Y
-14.65%
Clicks Y/Y
9.18%
Ad CTR Y/Y
27.91%
(2.42%)
Take this slide.
CPC Y/Y
40.31%
($2.01)
Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

8. Divorce Law: Tablet Auction metrics evolution
Queries Y/Y
12.61%
Impressions Y/Y
28.36%
Clicks Y/Y
28.20%
Ad CTR Y/Y
-0.13%
(1.59%)
Take this slide.
CPC Y/Y
22.43%
($2.16)
Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

9. Divorce Law: Cross Platform Search Trends
% of Queries by Device
45% of all Searches are now on Mobile Devices
Source: Google internal search data, based on pre-categorised queries for the Divorce Law. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

10. Thank You!

11. Definitions Devices: Metrics
Overall: Devices across Google Search(Desktop, Mobile, Tablet)
Mobile = Overall – (Computers + Tablet)
Tablet = Overall – (Mobile + Computers)
Mobile is Mobile High End devices with a full browser
Tablet is Tablet devices with a full browser
Metrics
Queries: Searches by users on Google Search
Impressions: AdWords ads shown against search queries on Google Search
Clicks: Clicks on AdWords ads
CPC: Cost per Click (Cost ÷ Clicks)
Ad CTR: Click-through Rate (Clicks ÷ Impressions)