1. The Digital Economy Programme John Hand, Head Digital Economy Programme

2. CREATIVE INDUSTRIES Napster 99-01 music sharing. Traditional industry caught by surprise Reaction was to treat as threat and fight to close down Early example of ‘on-demand’ media and file-sharing Debate was always whether it hurt or actually stimulated further sales On demand Media and Broadcast BBC iPlayer IP TV Public/Private broadcast – YouTube Open to all Quantity and choice Even used by Government (DIUS website)

3. TRANSPORT The increasing complexity and volume of the transport system provides particular challenges: How do people decide which way to travel? How do we avoid congestion? How do we influence peoples behaviour? Transport Direct is an initiative led by the Department for Transport aimed at providing end to end information for travellers, anyone can plan a journey, door to door and be presented with all the options. How do we make this accessible to all parts of the population? Do we understand how to use this to drive behaviour?

4. In December 2007 a survey from think-tank Demos warned that older people who are not able to use the internet risk becoming increasingly isolated. in August 2007 a major independent inquiry supported by Age Concern revealed that mental health problems affect many more people in later life than previously believed, with one in five people over 80 living with dementia. HEALTHCARE Computer Interactive Reminiscence and Conversation Aid (CIRCA) is a project led by Norman Alm at Dundee University it uses ICT to allow people with Alzheimer’s to draw on long term memories to engage in conversation with friends, relatives and carers. Impact: onset is slowed and patients are able to live independently for longer

5. THE CHALLENGE Understanding the benefits and opportunities of using new Information Technology to: –Society –Business –Government Ensuring that we can use the newest technology at the soonest opportunity to the biggest impact Understanding the needs of companies, people and organisations, with research into not just the technology, but also understanding how people use technology, what the impact is and where it fits

6. AIMS Deliver research that is driven by real need with the ability to have impact Create a new community of researchers who understand the technology, but also how people use it and what the impact is Provide a focus for the interaction between the research base and the key stakeholders

7. CURRENT ACTIVITIES

8. RESEARCH CLUSTERS AND FEASIBILITY STUDIES One year feasibility studies, funded with aim of stimulating activity (£2M) Research Clusters (£2M) –Priorities from Workshop –Driving consideration of key issues in Community –Considering Follow on Information Driven Healthcare (£2.3M) –Scoping Grand Challenges for the impacts of better use of information in Healthcare

9. New Investment (over £120M) 08/09 to 10/11

10. CENTRES FOR DOCTORAL TRAINING 6 Centres funded at £34M Each centre will support an intake of 10 new students per year for five years for a four year PhD Focus on impact of technology to user Over 100 companies have provided support for the 6 Centres

12. RESEARCH HUBS 3 Centres, £36M Changing culture Strong industry buy-in Partnership fund

13. DESIGN IN THE DIGITAL WORLD £5M Sandpit Drive adventurous research Designers, computer scientists, journalists, psychologists, philosophers, engineers, ethnographers and many more disciplines Mentors from BAe, Conran, GE Seven projects and one network supported

14. FUTURE PLANS Work with stakeholders to identify key challenges Partner in delivering research to address those challenges Continue to build the community, using the Hubs and DTCs as a focus

15. So where can we work? Involvement with the Hubs Clusters – follow on activity Sandpits and other consortia building activities Workshops Give me your details!

16. Questions?