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SARAH MEGINNES BRYAN CARNES MATT STEPHENS MATT STEWART GABE SWARTZ ANTHONY WELDINHO Customer Relationship Management.

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Presentation on theme: "SARAH MEGINNES BRYAN CARNES MATT STEPHENS MATT STEWART GABE SWARTZ ANTHONY WELDINHO Customer Relationship Management."— Presentation transcript:

1 SARAH MEGINNES BRYAN CARNES MATT STEPHENS MATT STEWART GABE SWARTZ ANTHONY WELDINHO Customer Relationship Management

2 CRM CRM Technology Manages a Companies  Customers  Clients  Sales Prospects Data Analytics Front-line Usage

3 Customer Relationship Management Tools CRM applications Databases Data warehouses

4 Customer Relationship Management Tools CRM applications Databases Data warehouses

5 Customer relationship Management Software Approaches Operational Analytical Collaborative Sales Force Automation

6 Data Commonly Stored in a CRM Systems Contact Data Demographic Data Transactional Data Relationship Data

7 Benefits Drawbacks Simple but Very Effective Keeps People Continually Informed on Progress Everyone is Treated Equally Increase Customer Service Costs Customer churn problems Everybody is Dictated CRM Technology

8 Importance of CRM data warehouse Upkeep Cleansing Standardizing Updating data


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