Presentation is loading. Please wait.

Presentation is loading. Please wait.

 Chapter 11 Customer Relationship Management and Supply Chain Management.

Similar presentations


Presentation on theme: " Chapter 11 Customer Relationship Management and Supply Chain Management."— Presentation transcript:

1  Chapter 11 Customer Relationship Management and Supply Chain Management

2 Chapter 11  Case 1 Amazon  Case 2 VIP Auto Appearance Center

3 Chapter 11  Defining CRM

4 Chapter 11

5  Case 3  Customer Touch Points  Data Consolidation

6 Chapter 11

7  Operational Customer Relationship Management Systems  Customer-Facing Applications  Customer Service and Support  Refining the call center  Sales Force Automation

8 Chapter 11  Marketing  Campaign Management  Search and Comparison Capabilities  Technical and Other IS  Loyalty Programs

9 Chapter 11  Analytical Customer Relationship

10 Chapter 11  Other Types of Customer Relationship Management Systems  Supply Chains

11 Chapter 11  Imperial Sugar  Solutions to Supply Chain Problems  IT Support for Supply Chain Managment

12 Chapter 11

13

14

15


Download ppt " Chapter 11 Customer Relationship Management and Supply Chain Management."

Similar presentations


Ads by Google