1. Caroline Duley COM100 LANCE ARMSTRONG CRISIS COMMUNICATION

2.  Lance Armstrong denied doping allegations for thirteen years  Federal Investigation from the USADA banned him from competitive cycling for life  HYPOTHESIS: As individuals in corporate partnerships fail to act ethically, the reputations of the individual and all partnered organizations are put at risk BACKGROUND INFORMATION

3.  Armstrong in the Public Eye  Unethical actions MUST be followed by successful crisis management  The Livestrong Foundation, Nike, and Lance Armstrong  “A Unified Whole”  When one falls, so does the other  Ethical Concerns  Honest and constant communication is needed for successful partnerships THEMES FROM THE CASE

4.  Oprah Winfrey Interview  Final chance to come clean and restore reputation  The Livestrong Foundation: Public Statement  A response to Oprah Interview  Nike: Public Statement  A response to Livestrong Statement  Sportsmail Interview with teammate: Emma O’Reilly  Armstrong continued to point fingers  Fails to completely own up to his unethical actions COMPLEXIFYING THE CASE

5.  Guidelines are Necessary for Successful Partnerships  Ethical Standards protect the integrity of industries  Two-Way Communication creates a unified plan for crisis management  Someone must take Initiative in a Crisis  If you simply ignore the crisis and fail to communicate with the public, your reputation is ruined. IMPLICATIONS