1. 3.02 – Forms of Branding

2. Forms of Branding  A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services

3. Forms of Branding  A corporate brand represents the entire company or organization  For example, Coca-Cola, Ford, McDonalds, Kraft or Microsoft

4. Forms of Branding  A product brand represents a specific product of a company or organization  For example, Diet Vanilla Coke, Big Mac, or Windows XP

5. Forms of Branding A private distributor brand, also called a store brand For example, Radio Shack brand of batteries, Lowe ’ s brand of macaroni and cheese

6. Trade character:  Personified symbol that represents the brand name

7. ACTIVITY Create a Vocabulary Flip Book On the front define the word On the back illustrate the word with a drawing 1.Competitive Advantage 2.Positioning 3.Market position 4.Brand 5.Brand name 6.Brand symbol 7.Trade character 8.Brand recognition 9.Brand preference 10.Brand insistence 11.Product brand 12.Generic brand 13.National brand 14.Private/distributor brand 15.Brand strategies 16.Family branding 17.Individual branding 18.Brand extensions 19.Brand licensing 20.Co-branding