1. Media Consumption in the Hospital C-Suite Results from the Kantar Media Professional Health 2011 Hospital Management Study © 2011 Kantar Media

2. Background & Methodology Kantar Media’s Hospital Management study is designed to provide marketers, agencies and publishers with: Syndicated (i.e. independent, third-party, available to any subscriber) media measurement data Insights on hospital executives’ use of internet, mobile, and tablet media; as well as importance ratings and exposure to a range of traditional and new information sources An unbiased evaluation of publication readership among hospital CEOs, CFOs, CIOs and other executives Study Methodology List source: SK&A compiled hospital executive list. Names selected on an n-th name basis, from within the target executive audiences. Questionnaires mailed between February 2011 and May 2011. Two versions of questionnaire used, with publications listed in random order on each. Aided recall, with publication name and cover image used. Monetary incentive accompanied each questionnaire. 2© 2011 Kantar Media

3. Background & Methodology 3© 2011 Kantar Media Total Chief Executives Financial Executives Information Executives Universe24,71716,0495,4763,192 Usable Sample2,7828758521,055 Completion Rate 22%20%23%22% Respondents603172195236

4. Background & Methodology 4© 2011 Kantar Media Sample Questionnaire Reading frequency and thoroughness Reading platform

5. Background & Methodology Receivers Based on all read/look responses other than “O of 4 – Do not receive” Receivership scores are NOT based on a publication’s circulation, but are likely reflective of it, along with pass-along and general awareness of publication in the market Average Issue Readers Straight weighting of reading frequency responses, with 4 of 4 = 100%, 2 of 4 = 50%, 1 of 4 = 25%, etc. Measures the percent of audience who will read at least some of an average issue (so a 50% Average Issue Reader score means that half of the target audience reads any given issue of that publication). Page Exposure Frequency of reading (0-4 of 4 issues) x percent of pages read (1-33%, 34-66%, 67-100%) Measures the percent of audience likely to see any given page in an average issue of the publication (so a 25% Page Exposure score means that any one ad or edit page in that publication will likely be seen by a quarter of the total audience 5© 2011 Kantar Media

6. Reader Profile: Modern Healthcare Total C-Suite 6© 2011 Kantar Media Table 101

7. Receivership Among Hospital C-Suite 7© 2011 Kantar Media Universe: 24,717 Sample Size: 603 Table 101

8. Readership Among Hospital C-Suite 8© 2011 Kantar Media Universe: 24,717 Sample Size: 603 Table 101

9. Page Exposure Among Hospital C-Suite 9© 2011 Kantar Media Universe: 24,717 Sample Size: 603 Table 101

10. Receivership, Readership, and Page Exposure Among Hospital Executives (Total Sample) 10© 2011 Kantar Media Table 101

11. Receivership Among Hospital CEOs 11© 2011 Kantar Media Universe: 16,049 Sample Size: 172 Table 201

12. Readership Among Hospital CEOs 12© 2011 Kantar Media Universe: 16,049 Sample Size: 172 Table 201

13. Page Exposure Among Hospital CEOs 13© 2011 Kantar Media Universe: 16,049 Sample Size: 172 Table 201

14. Receivership, Readership, and Page Exposure Among CEOs 14© 2011 Kantar Media Table 201

15. Publication Hospital Executives Would Most Like To Receive 15© 2011 Kantar Media Table 601

16. Receivership Among Hospital Financial Executives 16© 2011 Kantar Media Universe: 5,476 Sample Size: 195 Table 301

17. Readership Among Hospital Financial Executives 17© 2011 Kantar Media Universe: 5,476 Sample Size: 195 Table 301

18. Page Exposure Among Hospital Financial Executives 18© 2011 Kantar Media Universe: 5,476 Sample Size: 195 Table 301

19. Receivership Among Hospital CFOs 19© 2011 Kantar Media Universe: 4,942 Sample Size: 176 Table 302

20. Readership Among Hospital CFOs 20© 2011 Kantar Media Universe: 4,942 Sample Size: 176 Table 302

21. Page Exposure Among Hospital CFOs 21© 2011 Kantar Media Universe: 4,942 Sample Size: 176 Table 302

22. Receivership, Readership, and Page Exposure Among Financial Executives 22© 2011 Kantar Media Table 301

23. Publication Financial Executives Would Most Like To Receive 23© 2011 Kantar Media Table 601

24. Receivership Among Hospital Information Executives 24© 2011 Kantar Media Universe: 3,192 Sample Size: 236 Table 401

25. Readership Among Hospital Information Executives 25© 2011 Kantar Media Universe: 3,192 Sample Size: 236 Table 401

26. Page Exposure Among Hospital Information Executives 26© 2011 Kantar Media Universe: 3,192 Sample Size: 236 Table 401

27. Receivership Among Hospital CIOs 27© 2011 Kantar Media Universe: 2,272 Sample Size: 168 Table 402

28. Receivership Among Hospital CIOs 28© 2011 Kantar Media Universe: 2,272 Sample Size: 168 Table 402

29. Page Exposure Among Hospital CIOs 29© 2011 Kantar Media Universe: 2,272 Sample Size: 168 Table 402

30. Receivership, Readership, and Page Exposure Among Information Executives 30© 2011 Kantar Media Table 401

31. Publication Information Executives Would Most Like To Receive 31© 2011 Kantar Media Table 601

32. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Management/Business Consulting19,23380%#150%#1 Financial/Banking13,81181%#152%#1 Insurance/Risk Management12,15482%#151%#1 Asset Management Services13,40080%#149%#1 Group Purchasing14,07181%#152%#1 Legal14,12382%#153%#1 Marketing Products/Services14,55482%#152%#1 Leadership Development/Training17,81280%#150%#1 Staffing Services14,06183%#153%#1 32© 2011 Kantar Media Respondents answering that they recommend, specify, or make final decision on each product/service category Table 704

33. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Clinical IT Software/Service15,57877%#147%#1 Imaging/Radiology13,85480%#152%#1 Patient Care/Monitoring Equipment/Service13,53080%#152%#1 Other Medical Equipment13,89682%#152%#1 Service (equipment) Contracts16,27681%#151%#1 Medical Supplies8,96582%#151%#1 Pharmaceuticals7,39181%#154%#1 Clinical Management/Consulting Services13,04083%#153%#1 Clinical/Technical Education10,19479%#151%#1 33© 2011 Kantar Media Respondents answering that they recommend, specify, or make final decision on each product/service category Table 704

34. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Business IT Software/Services15,54276%#148%#1 IT Consulting13,94576%#147%#1 Computers & Related Equipment13,77976%#147%#1 Handheld/Wireless Technologies12,77176%#147%#1 Communication Systems13,75578%#149%#1 Business Equipment/Supplies/Furniture14,16979%#150%#1 Financial Software13,22176%#146%#1 Design/Construction/Building14,73883%#153%#1 Outsourced Facilities-Related Services14,92183%#153%#1 34© 2011 Kantar Media Respondents answering that they recommend, specify, or make final decision on each product/service category Table 704