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Arts Attendance in Ireland 2012-2013 Key facts about audiences for the arts in Ireland.

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Presentation on theme: "Arts Attendance in Ireland 2012-2013 Key facts about audiences for the arts in Ireland."— Presentation transcript:

1 Arts Attendance in Ireland Key facts about audiences for the arts in Ireland

2 Hit any key to move to the next slide Slide 2 of 20 To read the full report click HEREHERE Arts attendance is holding steady year on year. 1.5 million adults report that they attend at the arts once a year or more. 0.9 million adults reported that they attended a music gig at a stadium or arena. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

3 Hit any key to move to the next slide Slide 3 of 20 To read the full report click HEREHERE Attendance at every artform showed small increases in the 2012/2013 survey. Opera is the only exception. Plays, and art galleries are the two most attended artforms. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

4 Hit any key to move to the next slide Slide 4 of 20 To read the full report click HEREHERE People still do not attend very often. The frequency with which audiences attend at the arts remains a key issue. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

5 Hit any key to move to the next slide Slide 5 of 20 To read the full report click HEREHERE All artforms have slightly more women attending that men, except folk concerts and jazz. This is most marked in Dublin, where 57% of arts attenders are women. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

6 Hit any key to move to the next slide Slide 6 of 20 To read the full report click HEREHERE There are differences in attendance at certain artforms between the regions. Click here and see Page 13 for more details.here All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

7 Hit any key to move to the next slide Slide 7 of 20 To read the full report click HEREHERE Young people between 15 and 24 make up the smallest percentage of the audience of any of the age groups except in contemporary dance. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

8 Hit any key to move to the next slide Slide 8 of 20 To read the full report click HEREHERE Just over 10% of the Irish population regularly use Twitter: and fewer than 15% of arts attenders in all the regions. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

9 Hit any key to move to the next slide Slide 9 of 20 To read the full report click HEREHERE Just under 50% of arts attenders regularly use Facebook. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

10 Hit any key to move to the next slide Slide 10 of 20 To read the full report click HEREHERE Just over a third of arts attenders are in full-time employment, and just under a quarter are retired. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

11 Hit any key to move to the next slide Slide 11 of 20 To read the full report click HEREHERE Direct mail remains a key channel of communication with arts attenders in Ireland: they are more likely to respond to direct mail than the general population. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

12 Hit any key to move to the next slide Slide 12 of 20 To read the full report click HEREHERE Arts attenders generally are more likely to regularly purchase tickets for events online than the general population. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

13 Hit any key to move to the next slide Slide 13 of 20 To read the full report click HEREHERE There are marked differences between the regions in terms of newspaper readership: nearly half of Dublin arts attenders are regular readers of The Irish Times, while a quarter of Munster arts attenders are. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

14 Hit any key to move to the next slide Slide 14 of 20 To read the full report click HEREHERE Arts attenders do not only or always read about arts events: many arts attenders are interested in reading about books and sport as well. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

15 Hit any key to move to the next slide Slide 15 of 20 To read the full report click HEREHERE The Sunday Independent is the most read Sunday newspaper in the country, and is also the most widely read by arts attenders. Nearly 20% of arts attenders read The Sunday Times. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

16 Hit any key to move to the next slide Slide 16 of 20 To read the full report click HEREHERE A quarter of arts attenders now regularly access the internet using a mobile phone. This points to the necessity for arts organisations to have websites which can adapt to phones and tablets. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

17 Hit any key to move to the next slide Slide 17 of 20 To read the full report click HEREHERE 54% of arts attenders log onto the internet more than once a day and they visit TV station and newspaper websites frequently. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

18 Hit any key to move to the next slide Slide 18 of 20 To read the full report click HEREHERE Tablet ownership has increased dramatically among arts attenders, particularly in Dublin. Click here and see Page 46 for more details.here All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences:

19 Arts Attendance in Ireland 2013 End


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