1. w w w. b a l t i c m a s t e r. o r g Rønne, Bornholm, 7 september 2006 w w w. b a l t i c m a s t e r. o r g

2. Why do we need a communications plan? We need to point out:  Information responsibility  Target groups  How to communicate  Relevant communication activities

3. w w w. b a l t i c m a s t e r. o r g The communications plan step-by-step  Interviews  Background material  Circulated to and discussed by WP-leaders  Steering group  Put into practice at WP meetings etc  Follow up

4. w w w. b a l t i c m a s t e r. o r g Communication objectives Internal:  Encourage participation and engagement  Main objectives and main messages External:  A common picture  Regional political commitment  Other target groups

5. w w w. b a l t i c m a s t e r. o r g Target groups Internal  Project partners External  Politicians and decision-makers at local, regional, national, international and EU-level

6. w w w. b a l t i c m a s t e r. o r g Target groups  Professionals and civil servants at local, regional, international and EU-level  Other maritime safety projects and initiatives  Media and general public  Private stakeholders

7. w w w. b a l t i c m a s t e r. o r g Main messages  The traffic and the risks for ship accidents in the Baltic Sea are increasing  The local and regional perspectives must be more present in the decisions about maritime safety. Preparedness, prevention and marine spatial planning are of special interest.  Baltic Master increases the knowledge and influence of the local and regional levels on maritime safety.

8. w w w. b a l t i c m a s t e r. o r g Strategies  Transparency  Planned and targeted communication  A human issue  Use partnership contacts  Communicate face-to-face

9. w w w. b a l t i c m a s t e r. o r g Channels Meeting arenas:  The steering group  The political committee  Work package leader meetings  Main conferences  Workshops, meetings, think tanks, training courses, round table discussions etc  Meetings and conferences arranged by others

10. w w w. b a l t i c m a s t e r. o r g Channels Other channels:  MS Umbrella Operation  Project web site  Newsletter  Information material  Press/media

11. w w w. b a l t i c m a s t e r. o r g Media relations  Media contacts encouraged  Co-operate with WP4  File articles, TV/radio-pieces etc - 28 articles/pieces - 12 opinion editorials/letter to the editor in Sweden, Denmark, Poland and Germany

12. w w w. b a l t i c m a s t e r. o r g Activities milestone 3  Specification of target groups  Report on first results  Milestone 4-5 Action plan on communication  Support and advice  Web  2 newsletters (Sept/Oct and Nov/Dec)  Press kit WP=Work Package PS=Project Secretariat PC=Political Committee SG=Steering Group

13. w w w. b a l t i c m a s t e r. o r g  Conferences and meetings: 20-22 Sept: Political Committee, European Maritime Policy hearing, BSSSC Conference in Kiel, Germany 25 Sept: Steering Group meeting in Gdansk, Poland 2-3 Oct: Motorways of the Sea seminar (MSUO) in Helsinki, Finland 19-20 Oct: Baltic Master Midterm conference in Snekkersten, Denmark Autumn: Professional Development Course on ‘Integrated Coastal Zones Management’ in Gdansk (WMU) Autumn: Seminar on maritime safety issues for the Political Board of Sydsam, Malmö in November Activities milestone 3

14. w w w. b a l t i c m a s t e r. o r g Contact information Björn Martinsson(50 %)Daniel Sköld (100 %) PR and Communications ManagerProject Manager Region SkåneRegion Blekinge +46 70 527 61 17+46 734 40 51 48 bjorn.martinsson@skane.sedaniel.skold@regionblekinge.se Thank you for your attention!