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How do journalists create trust with their audience? Andrew Jardine Krysten Geddes Tofe Olatunde.

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Presentation on theme: "How do journalists create trust with their audience? Andrew Jardine Krysten Geddes Tofe Olatunde."— Presentation transcript:

1 How do journalists create trust with their audience? Andrew Jardine Krysten Geddes Tofe Olatunde

2 Agenda Why trust is important with journalism How journalists gain an audience How journalists check if their sources are reliable If the public to double-check on the information they receive How credible journalists have been over the years How journalists can prove that they are trustworthy Why people should or should not trust journalists

3 Trust reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence. Trust Me, I’m a Journalist (WMT) 0:53 to 1:10 http://www.youtube.com/watch?v=beUbVl0-phA&feature=youtu.be&t=53s

4 Why is trust important with Journalism? Stories/articles are being broadcasted where people go to obtain information An audience needs to know that the news is accurate and not biased.

5 How would a journalist gain an audience? pitch a relevant story make it easy to find the info keep it short and smart avoid overkill respect your readers build a relationship offer free stuff follow up keep trying

6 How does a journalist know their sources are reliable? read all the material about the source are there any contradictions? what impression do they make? Vague ? Blustery ? Earnest ? Slick ?

7 How could a journalist prove they are trustworthy? avoid biased opinions have total verification of the issue Online Journalism Ethics 1:50 http://youtu.be/Ns8sv6kMIOk?t=1m50s

8 Should people trust journalists? good history Some popular journalists will broadcast whatever gets them the most news coverage Trust Me, I’m a Journalist (WMT) 7:11 to 7:40 http://youtu.be/beUbVl0-phA?t=7m11s Trust Me, I’m a Journalist 17:27 to 19:50 http://youtu.be/frvrBXsPph8?t=17m27s

9 Should an audience do more research on journalism topics on their own time? Accurate broadcasting Yes Trust Me, I’m a Journalist 12:15 to 17:25 http://youtu.be/frvrBXsPph8?t=12m15s

10 How credible have journalists been over time? ThenLack of communication Now false information can be put on the internet easily

11 Sources http://rendezvous.blogs.nytimes.com/2013/02/how-much-do-you- trust-journalists/?_r=0 http://www.nieman.harvard.edu/reports/article/101946/Why- Should-the-Public-Trust-Journalists.aspx http://raventools.com/blog/press-release-tips/ http://jn8107.wikispaces.com/Verifying+Sources http://dictionary.reference.com/browse/trust?s=t https://www.youtube.com/watch?v=beUbVl0-phA https://www.youtube.com/watch?v=Ns8sv6kMIOk http://www.youtube.com/watch?v=frvrBXsPph8


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