1. Presentation: Earmark E Services Pvt. Ltd. www.eservices-india.com

2. Presentation: Earmark E Services Pvt. Ltd. Domain Name Should be sweet, simple, memorable, represent your brand, less hyphens, and keywords as also now days search engines not like keywords stuff domains !

3. Presentation: Earmark E Services Pvt. Ltd. Placement of content, with nice font, line spacing size, use of CSS, content with precise word count, without stuff, showing quality for user etc. are the sign of Good content.

4. Presentation: Earmark E Services Pvt. Ltd. A picture is worth a thousand words..so in website we should care about image, image format as JPG, PNG, GIF and use wisely when ever require which format. E.g: In Logo.Png work well, for animated things use GIF, and other big resolution JGP best option !

5. Presentation: Earmark E Services Pvt. Ltd. Links are the essential part of any websites, link to important pages, link to relevant content, internal links as well pointing links to relevant external reference makes a website good in link perspective !

6. Presentation: Earmark E Services Pvt. Ltd. Navigation one of the most required element of website, it provide accessibility to user to navigate within pages of website, also for search crawlers navigation improves crawling process. Should be clear, CSS link based avoid flash and scripts.

7. Presentation: Earmark E Services Pvt. Ltd. Breadcrumbs give a path to user and also define the site depth architecture, folder level and guide to user how to navigate quickly! E.g: Home>> Category>>Products I

8. Presentation: Earmark E Services Pvt. Ltd. Page load time also one of the important parameter of Website, so while web site also check for page speed and optimize it for best performance! It also helps in SEO.

9. Presentation: Earmark E Services Pvt. Ltd. Favicon.ico file gives a branding touch to website, on browser you may easily observe the icon inside your address bar, so create it similar to your brand icon or logo !

10. Presentation: Earmark E Services Pvt. Ltd. Call to action one of important stuff, if you really looking for outcome from your website, call of action provide complete actionable steps to users to complete a conversion…

11. Presentation: Earmark E Services Pvt. Ltd. Redirection in a website play important role, redirecting to preferred version of URL, Proper use of 301, 302, 404, not found content, old deleted page & solve various problems which also helps in search engine crawlers to crawl exact version of website !

12. Presentation: Earmark E Services Pvt. Ltd. The custom error page of website should be optimize properly, mean attractive design, back to home page link, or search box to find out desire page. A contact us link, email, call of action number helps visitor to move to right place!

13. Presentation: Earmark E Services Pvt. Ltd. You should fulfill your Meta data in your every web page, page with Untitled Title, blank description doesn’t make sense so you need to build them! Naturally your search engine performance and visibility uplifted!

14. Presentation: Earmark E Services Pvt. Ltd. If your website have long scrolling pages or you used infinite scrolling on page, then you should use GO TO TOP button! It move user to top, we recommend use smooth scrolling Jquery to sudden move to top, it provide smooth scrolling in pages.

15. Presentation: Earmark E Services Pvt. Ltd. We now live in mobile age, more than its multi device world! Turn your website as Responsive which well behave with media query and display accordingly on every platform, every screen! This technology is need of today!

16. Presentation: Earmark E Services Pvt. Ltd. Social media connections represent your brand and your website should be well connected with social media profile, people follow them using your links. It improves your business, online reputation and visibility. So don’t forget to use social media components on website.

17. Presentation: Earmark E Services Pvt. Ltd. Authorship of content introduced by Google... You should connect this feature to your website. Your content got verified by g+ profile. People come to know who is author of this content! It shown in search result by Google! It improves your website credibility…

18. Presentation: Earmark E Services Pvt. Ltd. Website Validation one of the vital part of website making.. The code of webpage must be validated on W3C compliances. W3C provide CSS and HTML validation tool, through which we can check the validation and error of our website.

19. Presentation: Earmark E Services Pvt. Ltd. In website we should review our source code, sometime non-use CSS, inline style, non use JS code, white space in code, so many commented tags degrade performance of website.

20. Presentation: Earmark E Services Pvt. Ltd. Sitemap – A route map for visitors, every website should create a sitemap. Basically sitemap have two types one for user and one for search engine, create static and xml sitemap for your website.

21. Presentation: Earmark E Services Pvt. Ltd. Branding Logo – itself a trademark material for brands, be unique, be simple, be thematic and build a nice memorable icon for own brand! People keep remember you, or just search in mind ohh this goes to this brand! Put Impact on your user with website Logo!

22. Presentation: Earmark E Services Pvt. Ltd. Heading Tags – Top visible area of website, put impact on user, so keep precise message, other heading tag also put accessibility in content. Content with heading is loved by search engines.

23. Presentation: Earmark E Services Pvt. Ltd. For large websites search box functionality gives accessibility to user to explore deep inner pages, products. So search box one of the essential things we should use for websites. For static site Google Custom Search (CSE) also be a good option!

24. Presentation: Earmark E Services Pvt. Ltd. Business address on website create trust, also people connect with you locally using you business location. For Trust, faithfulness must use website address on contact us and other places of website. It also helps in geo location based search visibility of website.

25. Presentation: Earmark E Services Pvt. Ltd. URL Structure of website generates clear distinct view about pages of website. Page1.html or product119.php doesn’t make sense, so URL structure should be correct with URL renaming and URL rewriting feature.

26. Presentation: Earmark E Services Pvt. Ltd. If you have Contact-us or any lead capture form in website, you should prevent it from auto fill from spammers and robots which send automated message, you should introduce captcha to stop spam submissions …

27. Get In Touch with us For Quality Web Site Design ! Quality Web Site Design ! Quality Web Site Design ! Get In Touch with us For Quality Web Site Design ! Quality Web Site Design ! Quality Web Site Design ! Presentation: Earmark E Services Pvt. Ltd.

28. www.eservices-india.com/blogs/ info@eservices-india.com Follow Us on @eservicesindia@eservicesindia Sujit Kumar Lucky: Contributor On this Presentation – Social Media and Search Marketing Enthusiasts, A Tech geeks Works @eservicesindia having passion for digital marketing and Blogging ! @sujit_kr_luckySujit.kumar.lucky ** Call Us For Any Service Enquiry and Support - +91 9911 054 051