1. Multiple Lenses of Emiratisation
Wissam Hachem
Vice President – Learning & Development
Abu Dhabi | 16 November 2015

2. Multiple Lenses of Emiratisation2

3. Integrated UAE National Strategy
Attract
Retain
Develop 3

4. UAE National Strategy Strategy is driven from the top
Strong Leadership support
UAE National development is business imperative
Development of airline capability
Strategic partnerships
Etihad brand values are directly linked to Abu Dhabi 4

5. Talent Insights & Trends
Key Market Highlights
Professional Training & Development is top preference amongst UAE students
According to career profiles research UAE students are mostly career orientated
To have work/life balance is the most attractive career goal to UAE students
Source:
Universum snapshot 2015 5

6. Employer of Choice Attract Define a strong Employer Value Proposition
Attractive - Target group
True – Recognized internally
Distinct – Competitive advantage
Visionary – Supported by top management 6

7. Employer of Choice Attract Optimize your activation strategy
Reach - Target group coverage
Impact – Message should resonate
Frequency – Message is consistent 7

8. Innovative Selection Process
Discovery Centre
Aligning process to community needs
Challenging conventional methods
Inverting hiring decision
Aligning process to candidates’ strengths
Focusing on “potential” for potential
Increased success rate from 12% to 64% 8

9. by 2020 Growth Strategy 32.4 million 37,000 + 185 135 24 Develop
passengers per year
employees
aircraft
major business and leisure destinations
new destinations
185
37,000 +
32.4 million
135 24
by 2020 9

10. UAE National Development Strategy
Training programs
Education support & scholarships
Professional development accredited courses
Personal development & succession planning
Mentorship program
International assignments
Etihad Airways | Learning & Development
10 November 2014 10

11. Over 22 programs developing airline capability
UAE National Development
UAE Nationals are best positioned to reflect Abu Dhabi brand values at every guest touch point
Over 22 programs developing airline capability
In addition, almost 25% of all roles filled by internal candidates
Entry level
Pilots
Management
Technical 11

12. Engagement Strategy Retain
Gaining a better understanding of potential talent
Generation “Y” or “Z”
Localize and adapt
Flexible career pathways
Track success and development
Management involvement 12

13. Employee Engagement Survey
18%
UAE Nationals
Engagement
Organizational Communication
Managerial Effectiveness
Organisational Values
76%
75%
41%
66%
77%
88%
Core UAE Nationals
Graduate Programs
Etihad Airways
51%
71%
Global Average 3%
Best Employers
UAE Nationals
19%
Global Benchmark
GCC
54%
N/A
65%
69%
Global
58%
42%
34%
Top Companies
80%
75%
79%
23%
GCC Companies 13

14. Etihad Employer Value Proposition
Growth
”A world of growth, development and endless opportunities”
Excellence
”A thrilling world of excellence”
Innovation
”Leading change through innovation” 14

15. Etihad’s growth also extends to the individual
Etihad Employer Value Proposition
Growth
The main aspects of “Growth”
Etihad’s growth also extends to the individual
Personal growth
Exposure to a creative environment
Innovative organization
Strong element of diversity
Impact through one’s work 15

16. There is a thrill to working in the airline industry
Etihad Employer Value Proposition
Excellence
The main aspects of “Excellence”
There is a thrill to working in the airline industry
Global high-profile brand
Inspires pride
High-visibility sponsorships
Offers international career opportunities/benefits
Relocation
Travel benefits
High-end market position
Very high standard of service and quality
Focus on luxury 16

17. At Etihad employees are empowered to have an impact
Etihad Employer Value Proposition
Innovation
The main aspects of “Innovation”
At Etihad employees are empowered to have an impact
Openness to ideas
Management is open to employee input
Professionalism
Winning behaviors
Strong L&D capabilities
Creative & dynamic work environment
Fast results, action-oriented
Extensive opportunities
Strong growth opens up possibilities 17

18. UP 30% Results Increase YoY Exponential growth since 20066%
18%
22%
20%
30%
35%
43%
2007
2012
2013
2016
2017
2019
2009
39%
2018
27%
2015
23%
2014
2011
2010
2008 9% 1%
2006
13% 7%
8346
6971
5804
4694
3445
1468
1254
819
504
298
208
137 57
Exponential growth since 2006
Accelerating growth over the next 5 years
% representation of measured workforce
UAE Nationals working at Etihad
UP 30%
Increase YoY 18

19. “I am committed to my employer”
“I’d love to be part of that company”
50%
Retention &
Engagement
50%
Attraction
A solid Employer Value Proposition is needed to drive both engagement and retention

20. Thank you!