1. Example Presentation Slides Marketing 4443: Exhibits that allow a “perfect score.”

2. A.C. Nielsen Product Snapshot TOTAL SALAD AND COOKING OIL (SHORTENING, OIL) OZ. Total Consumption BehaviorScape Framework LifeStyle BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Plain Rural LivingTotal Start-Up Families HHs with Young Children Only < 6 877685145110121103 Small Scale Families Small HHs with Older Children 6+ 1109398153124130117 Younger Bustling Families Large HHs with Children (6+), HOH <40 159110128191154168152 Older Bustling Families Large HHs with Children (6+), HOH 40+ 168122135227183173161 Young Transitionals Any size HHs, No Children, < 35 54526386567365 Independent Singles 1 person HHs, No Children, 35-64 40364576587256 Senior Singles 1 person HHs, No Children, 65+ 38354753416047 Established Couples 2+ person HHs, No Children, 35-54 10287101143112138113 Empty Nest Couples 2+ person HHs, No Children, 55-64 1008795149105133109 Senior Couples 2+ person HHs, No Children, 65+ 947998135102122104 Total 86819112997117100 Source: Spectra BehaviorScape: Total Consumption/Spectra 2013 Oct (Spectra)/Homescan Product Library Slide A

3. Demographics of the Brands Pampa Armour Star Lard Bertocelli olive oilDynastyPrivate label Demographic Variables% VolumeIndex% VolumeIndex% VolumeIndex% VolumeIndex% VolumeIndex Race of Head of Household White55.9%8151.6%7562.6%9065.6%9559.5%86 Black17.8%1495.7%4814.5%12110.6%8919.7%165 Hispanic21.1%17039.4%31814.0%11314.4%11614.0%113 Asian1.7%401.5%345.3%1237.0%1634.6%108 Other3.6%1641.9%903.6%1662.4%1122.1%98 Household Income Under $10,00010.5%1337.4%933.5%445.1%649.8%124 $10,000 - $19,99920.9%18014.4%1248.8%764.7%4113.2%114 $20,000 - $29,99916.1%14222.7%2008.4%745.5%4913.1%115 $30,000 - $39,99912.5%11810.1%9612.3%1167.9%7511.5%109 $40,000 - $49,99912.9%1398.5%9210.8%1175.9%639.6%104 $50,000 - $74,99917.3%9518.0%9916.0%8815.6%8617.8%99 $75,000 - $99,9996.6%5610.4%8813.6%11614.9%12710.6%90 $100,000 - $149,9992.0%186.5%5716.2%14220.3%1788.7%77 $150,000 or More1.2%152.0%2510.4%12920.1%2495.6%69 Slide B

4. Assigning a Role to the Category Slide “C”

5. Category Assessment: Stores Audited StoreLocationSKUsUnique SKUs*Audited by SupercenterJoyce Blvd7114Hans SupercenterMLK Blvd (6 th )7114Hans Neighborhood MarketMission6311Hans WalgreensTownship6823Hans WalgreensSpringdale6715Hans Harp’sFiesta Square170Kent Harp’sWedington161Kent TargetFayetteville546Kent Marvin’s IGALafayette212Kent Ozarks Natural FoodCollege44Kent Complete Audit 13258 Slide “D”

6. Category Scorecard: SPSS Share of Display Slide “E”

7. Bar Soaps, Spring 2013: Market Stocking Rates Number of Stores Carrying Total 123456 MSR Manufacturer Unilever 3777116 169 0.367 Henkel 213401 130 0.278 Procter & Gamble1336600 28 0.363 Colgate 1024100 17 0.294 Private Label 1100002 0.250 Johnson & Johnson 0100001 0.333 Kao Corporations 0100001 0.333 Kirk's Natural 1000001 0.167 Total 8318211872149

8. Category Scorecard: SPSS % Gross Margin Dollars Slide “F”

9. Category Scorecard: Mean % Gross Margins Slide “G”

10. Roll Out the Plan: Recommendations Demography Reference#2766#3360#5124#5768 % HHs HHs Index % HHs HHs Index % HHs HHs Index % HHs HHs Index % HHs HHs Index Race of Head of Household White69.2%10087.9%12771.0%10351.2%7466.3%96 Black12.0%1001.5%135.1%437.3%615.8%48 Hispanic12.4%1004.7%3811.9%9735.4%28616.5%134 Asian4.3%1004.4%1039.8%2283.1%736.7%155 Other2.2%1001.5%682.1%972.9%1354.7%219 Under $10,0007.9%1006.1%763.0%3811.9%15014.6%184 $10,000 - $19,99911.6%1006.0%523.2%2817.0%14714.7%127 $20,000 - $29,99911.3%1008.9%797.0%6216.4%14513.3%117 $30,000 - $39,99910.5%1008.6%829.3%8813.2%12513.2%125 $40,000 - $49,9999.3%1008.9%968.0%879.3%1019.1%98 $50,000 - $74,99918.1%10018.1%10022.4%12416.9%9415.4%85 $75,000 - $99,99911.7%10013.6%11616.8%1438.8%759.2%78 $100,000 - $149,99911.4%10014.6%12819.8%1734.9%436.9%61 $150,000 or More8.1%10015.1%18710.4%1291.5%183.5%44 Slide “H”

11. Category Review: Changes in Category, Prior Audits Slide “I”