1. Aestheticorp Michael Lee Shushuang (Bubu) Li Lucas Swanson Keyi Yang

2. Current Translink Site

3. Problems with the Current Site Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability

4. Goal A quick, intuitive Translink system Allows the user to easily retrieve search results without frustration Powerful features allowing advanced trip planning Minimize number of page loads

5. Solutions Simplify layout Focus on common tasks Move irrelevant information off the main page Offer site in multiple languages Allow users to create profiles

6. Advanced Features Reverse Schedules Intermediate Stops Save favourite stops, search results, etc. Customize layout

7. Our Redesigned Site Main Page

8. Our Redesigned Site Next Bus

9. Our Redesigned Site Bus Schedule

10. Our Redesigned Site Bus Schedule Step 2

11. Our Redesigned Site Bus Schedule Results

12. Our Redesigned Site Trip Planner

13. Our Redesigned Site Trip Planner Results

14. Evaluation Plan 4 Tasks: 1. Obtain a bus schedule 2. Obtain the same schedule in the opposite direction 3. Obtain a trip plan with an intermediate stop 4. Create a user account

15. Evaluation Plan Group 1 Tasks 1 to 3 with the current Translink website Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Group 2 Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Tasks 1 to 3 with the current Translink website

16. Participants 10 participants Mostly male (8 male, 2 female) Mostly between 20 and 30 years old One participant was over 45 years old Education: from high school to university

17. Results - Difficulty

18. Results - Mean Difficulty

19. Results - Satisfaction

20. Results - Mean Satisfaction