Presentation on theme: "LingsCars.com Web site redesign. LingsCars site-how it looks like now Link for the website: www.lingscars.comwww.lingscars.com."— Presentation transcript:
LingsCars.com Web site redesign
LingsCars site-how it looks like now Link for the website:
Strengths & weaknesses of the current site Very disorganized layout Distracting flashing graphics Website sections are unclear A lot of unnecessay information Big bright text, and tiny text are hard to read Games and quizzes that distract the user Looks 'amateur' weaknessesstrengths Heavily customer service focused Direct link to entire list of prices Listing of the 30 cheapest deals Jump right to featured listings from homepage Jump to specific make models from side navigation Customer testimonial letters Informal, friendly tone
Interview of a user
Target audience of the site -The target audience of our site ranges from year old males and females. -The target audience will mostly be: *recent graduates *first-jobbers *newlyweds
Sites used for competitive analysis Competitor Name / URL: -”Nationwide Vehicle Contracts” Strengths Heavily image/graphic based Very intuitive homepage layout Secondary information is kept into organized sections Important links are big buttons, easy to find and navigate Good use of grid and hierachy Compare multiple car models Search by vehicle type List of FAQs Weaknesses Use of orange is unsettling and hard to read Welcoming, but formal tone. No customer testimonials Seems distant and impersonal, lacks a company 'mascot'
Summary of objectives for the redesign Improve composition website and create proper hierachy (eye-path) Create a logic for links, supporting and body text treatment Remove cluttler and distracting graphics Distill information and keep only the necessary Stay true to Ling's Car's charming and wacky nature Ability to 'visit the old site'
home page wireframes
LingsCars.com redesigned homepage: file:///Users/ermionigiakou/Downloads/LingsCars-3/index.htmlfile:///Users/ermionigiakou/Downloads/LingsCars-3/index.html about page: file:///Users/ermionigiakou/Downloads/LingsCars-3/about.htmlfile:///Users/ermionigiakou/Downloads/LingsCars-3/about.html how it works page: file:///Users/ermionigiakou/Downloads/LingsCars- 3/howitworks.htmlfile:///Users/ermionigiakou/Downloads/LingsCars- 3/howitworks.html get started page: file:///Users/ermionigiakou/Downloads/LingsCars-3/getstarted.htmlfile:///Users/ermionigiakou/Downloads/LingsCars-3/getstarted.html brand page: file:///Users/ermionigiakou/Downloads/LingsCars-3/brandpage.htmlfile:///Users/ermionigiakou/Downloads/LingsCars-3/brandpage.html frequently asked questions page: file:///Users/ermionigiakou/Downloads/LingsCars- 3/faq.htmlfile:///Users/ermionigiakou/Downloads/LingsCars- 3/faq.html car quote page: file:///Users/ermionigiakou/Downloads/LingsCars- 3/car_quote_detail.htmlfile:///Users/ermionigiakou/Downloads/LingsCars- 3/car_quote_detail.html contact us page: file:///Users/ermionigiakou/Downloads/LingsCars-3/contact.htmlfile:///Users/ermionigiakou/Downloads/LingsCars-3/contact.html