2 LingsCars site-how it looks like now Link for the website:
3 Strengths & weaknesses of the current site Very disorganized layoutDistracting flashing graphicsWebsite sections are unclearA lot of unnecessay informationBig bright text, and tiny text are hard to readGames and quizzes that distract the userLooks 'amateur'Heavily customer service focusedDirect link to entire list of pricesListing of the 30 cheapest dealsJump right to featured listings from homepageJump to specific make models from side navigationCustomer testimonial lettersInformal, friendly tone
5 Target audience of the site -The target audience of our site ranges from year old males and females.-The target audience will mostly be: *recent graduates*first-jobbers*newlyweds
6 Sites used for competitive analysis Competitor Name / URL:-”Nationwide Vehicle Contracts”StrengthsHeavily image/graphic basedVery intuitive homepage layoutSecondary information is kept into organized sectionsImportant links are big buttons, easy to find and navigateGood use of grid and hierachyCompare multiple car modelsSearch by vehicle typeList of FAQsWeaknessesUse of orange is unsettling and hard to readWelcoming, but formal tone.No customer testimonialsSeems distant and impersonal, lacks a company 'mascot'
7 Summary of objectives for the redesign Improve composition website and create proper hierachy (eye-path)Create a logic for links, supporting and body text treatmentRemove cluttler and distracting graphicsDistill information and keep only the necessaryStay true to Ling's Car's charming and wacky natureAbility to 'visit the old site'
20 LingsCars.com redesigned homepage: file:///Users/ermionigiakou/Downloads/LingsCars-3/index.html about page: file:///Users/ermionigiakou/Downloads/LingsCars-3/about.html how it works page: file:///Users/ermionigiakou/Downloads/LingsCars-3/howitworks.html get started page: file:///Users/ermionigiakou/Downloads/LingsCars-3/getstarted.html brand page: file:///Users/ermionigiakou/Downloads/LingsCars-3/brandpage.html frequently asked questions page: file:///Users/ermionigiakou/Downloads/LingsCars-3/faq.html car quote page: file:///Users/ermionigiakou/Downloads/LingsCars-3/car_quote_detail.html contact us page: file:///Users/ermionigiakou/Downloads/LingsCars-3/contact.html