2. Called “BABIES” Owned by SIX shareholders Be a LIMITED delivery company Aim: Giving a FASTER & CONVENIENT way to parents having babies and having no time to buy babies’ things

3. Provide a DELIVERY service Mission Statement: Improve our service to suit for most parents’ wanted Deliver things ordered as soon as possible Located San Po Kong where is one of industrial area

4. Products: Babies things & foods Examples of babies things: Feeding bottles Milk powder case Milk powder Diapers and wipes Lotion and baby oil Baby powder

5. HOT brand names in market Gerber Pigeon NUK Pampers Huggies Johnson’s

6. Competition & Comparison We have a competition & comparison with some famous supermarkets and companies: Park ‘N’ Shop Welcome 7-11 (24 hours)

7. Services provided Working Hour --- Receive orders by phone call or fax: 24 hours Delivery time: 8:00am – 10:00pm Payment Methods --- –Credit Card (Visa and Master Card) –Cash On Delivery –EPS

8. Demographic Segmentation Age Sex Family size Income Our segment: Married with babies, has their own job, middle class to upper class

9. Target market A group of people wants to buy babies’ accessories No extra time to shopping because of their job

10. Market trends Focus on improvement of babies’ product Make it more user friendly More convenience Input more component on babies’ product e.g. aloes

11. Current Economic Condition

12. Pricing Pricing of our goods will not very expensive, about little bit lower than the price of supermarkets. Some charge for the deliver services. Below HK$200---------HK$30 HK$200-HK$400------HK$10 Over HK$400-----------Free of charge

13. Promotion 10000 leaflets put in the babies’ clinic and supermarkets. 1000 posters post in babies’ clinic, supermarkets and shopping centers. Advertisements in babies’ magazines, road show and radio.

14. Distribution Covers the entire place in Hong Kong island, Kowloon and New Territories (Expect the islands) Extra charge for delivering to Tung Chung and Discovery Bay)

15. CEOs Management Purchasing & Marketing Manager MIS & Logistics Manager Operation Manager HR Manager Accountancy Manager Warehouse Staffs

16. Set Up Cost Units Amount ($) Warehouse Rental including car park ( 2000sq ) 20,000 2 nd Hand Van 80,000 Computer Components (7 computers, a 4 in 1 printer, fax machine and etc.) 70,000 2 EPS paying machine (Hired) 6,000 Business Licenses (for 1 year) 2,250 Promotion Cost 10,000 Tools in warehouse (e.g. 積車 ) 2,000 Other useful materials 10,000 Stocks of products 350,000 Total 550,250

17. Operation Cost for the first few months(monthly) ItemsAmount ($) Rental10,000 Staff salary37,520 Van & other expenditure 12,480 Input Products170,000 Total230,000 Operation Cost after 6 months ItemsAmount ($) Rental10,000 Staff salary37,520 Van & other expenditure 20,000 Input Products100,000 – 200,000 Total158,520 – 258,520

18. Labour DepartmentRecruitment at Labour Department 4 Full-time workers4 Full-time workers –2 Storekeepers $6,000/month –2 Delivery workers $7,000/month 2 Part-time workers for shifting2 Part-time workers for shifting –MUST have driving license –$30/hour Working periodWorking period –A. 8:00am – 4:00pm –B. 2:00pm – 10:00pm

19. Future Planning Sell more kinds of products Change our business to online business Set up a membership system