1. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Pick n Pay Lighthouse Mall KwaZulu-Natal December 2013 Photo Feature Christmas across SA Retailers KwaZulu-Natal December 2013 Photo Feature Christmas across SA Retailers KwaZulu-Natal December 2013

2. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Introduction With the approaching festive season, retailers across South Africa set out to decorate their stores in true Christmas spirit: Each retailer offering a variety of Christmas decorations, as well as food products and Christmas baskets Different retailers stay true to their brand image, with each store offering something unique Enjoy the tour!

3. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature The Christmas Store Environment Both Shoprite and Checkers store have an abundance of Christmas décor lining the aisles and interiors of each store

4. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature The Christmas Store Environment Woolworths stores sport Christmas décor across the various departments such as Food and Clothing

5. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature The Christmas Store Environment Game makes use of subtle décor, with the theme of colours reflecting the colours of the Game brand

6. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Shoprite

7. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Checkers

8. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Checkers Shoprite and Checkers stores both boast an impressive array of Christmas decorations, adding colour and vibrancy to their stores

9. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: SPAR SPAR offer traditional Christmas decorations and gifts and Christmas buckets filled with perishables as well as non-perishables

10. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Pick n Pay Pick n Pay also offer their customers a Christmas Bucket with foods such as baked beans, pasta, maize meal chocolate bars, biscuits and other items

11. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Woolworths Woolworths offer traditional Christmas decorations, and, in addition, have adapted their general merchandise the Christmas theme This offers the consumer a one-stop shopping whereby gifts are on offer as well as decorations, food and so forth

12. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Product Offering: Game Game offers the traditional Christmas decorations as well as large items for around the home such as Christmas trees and Christmas themed soft toys

13. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Focus Category: Christmas Food Products Shoprite offers a variety of Christmas-themed sweet products

14. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Focus Category: Christmas Food Products Checkers focuses on traditional Christmas foods South African celebrity chef Nataniel can be seen through- out stores, promoting Checkers’ Christmas meat products Checkers have adapted a Christmas theme across stores, including adapting price tags to suit the colours of Christmas

15. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Focus Category: Christmas Pick n Pay SPAR

16. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Focus Category: Christmas Woolworths focuses on offering the consumer a variety of different Christmas food products, with dedicated aisles and floor space dedicated to this category

17. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Marketing Christmas communication for both Shoprite and Checkers is consistent with their promotional themes of Low prices and Foods From Around the World

18. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Marketing Both Pick n Pay and SPAR broadsheets tend to focus on regular in-store products, with added reference to seasonal food, baking and gifting ideas

19. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 Photo Feature Marketing Woolworths emphasis on festive foods, adding value with recipes and serving suggestions Game advertise their standard general merchandise offering, adapted to a Christmas theme and with a focus on gifting ideas

20. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SA Retailers Store Photo Feature | December 2013 tel +27 31 303 2803 fax +27 31 303 4560 info@tradeintelligence.co.za Kim Furber | Online Support Shannon Osztonits | Research Assistant Amy von Buddenbrock | Junior Writer Disclaimer These materials and the information contained herein are collated by TI* referencing a wide range of public domain data sources, face-to-face interviews, retailer presentations and financial reports, and are intended to provide general information about the South African consumer goods trading environment and selected retailers, and are not intended as an exhaustive treatment of such subjects. Whilst every effort has been made to ensure that the information published in this work is accurate, your use of these and the information contained herein is at your own risk. The information is not intended to be relied upon as the sole basis for any decision which may affect you or your business, and TI makes no express or implied representations or warranties regarding the accuracy of the information herein. TI will not be liable for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, tort (including, without limitation, negligence), or otherwise, relating to the use of these materials and the information contained herein. TI expressly disclaims all implied warranties, including, without limitation, warranties of merchantability, title, fitness for a particular purpose, non-infringement, compatibility, security, and accuracy. * TI refers to The Retail Workshop (Pty) Ltd trading as Trade Intelligence