1. Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB

2. Marketing Plan Overview u Introduction u Intended Users u Distribution Methods u Program/Product Support u Outreach u Training u Program Integration u Conclusion

3. Introduction u Objectives l Increase awareness among transportation agencies l Promote technology transfer to broad audience l Encourage resource sharing among professionals u Products l Technical Report l Technical Brief

4. Intended Users u Intended Users l Transportation Agencies l State Safety Agencies l Federal Transportation and Safety Agencies l Engineering and Safety Professional Associations l Other Professional Organizations l Academia l TRB Committees

5. Distribution Methods u Printed publications u FHWA Safety and RD&T Websites u State DOT and partner Websites u Marketing brochure for professional meetings u Meeting presentations u Email notices u Published articles

6. Outreach u Media calendar u Articles and interviews l State DOTs l County and local agencies u FHWA publications l Public Roads u University Tech Transfer Centers u Trade Press Publications l Better Roads Magazine

7. Training u FHWA National Highway Institute l Safety Workshops u Local / Tribal Technical Assistance Programs

8. Conclusion u What’s missing?

9. Contact Info Vicki Glenn vglenn@vhb.com