1. Board Activity
Make a list of at least five products that students and/or faculty in your school would want to buy at your school site and use daily or weekly.

2. Review What are the nine functions of marketing?
What are the characteristics of the nine marketing?
What is the definition of marketing, products, goods, services, and exchange?

3. Objectives Define economic utility
Name the five economic utilities and distinguish those related to marketing
List the benefits of marketing
Discuss the reasons for studying marketing
Describe the trend in future employment opportunities for those trained in marketing.

4. Economic Benefits of Marketing
Added Value
Make it more useful.
That added value in economic terms is called utility.
Lower Prices
New and Improved Products

5. Types of Utility Form Utility Place Utility Time Utility
Possession Utility
Information Utility

6. Form Utility
Form utility involves changing raw materials or putting parts together to make them more useful.

7. Place Utility
Place utility involves having a product where customers can buy it.

8. Time Utility
Time utility is having a product available at a certain time of year or a convenient time of day.

9. Possession Utility
The exchange-of a product for some monetary value- is possession utility.

10. Information Utility
Information utility involves communication with the consumer.

11. Ball Point Pen Example
Turn to page 8 in your text book.

12. Group Work on Example:
Choose a product that we will use at school (can’t use a ball point pen)
Answer the following questions
What raw materials went into the marking the product? (form utility)
Where would you place this product so your customers would see it (place utility)
When would be the best time of day to sell this product? (Time Utility)
How would students and/or faculty pay for the product? (Possession Utility)
How would you get information about this product to your potential customers? (Information utility)

13. Lower Prices Marketing activities also help increase demand for them.
When demand is high, manufacturers can make products in larger quantities, which reduces the unit cost of each product.
Fix cost are cost that don’t change whether you make 1 product or 10,000 products
Rent
Spreadsheet page 5.

14. New and Improved Products
Are a result of increased competition generated by marketing.
Businesses look for opportunities to satisfy customers, which result in a larger variety of products.
For example, personal computers have gotten smaller, more powerful, and less expensive.

15. Case Study
Break into your pods read the case study and answer the three question.
You have 10 minutes to complete this tasks
You will be expected to share your groups answers.

16. Checking for Understanding
What is meant by economic concept of utility?
How can marketing help lower prices?
Explain marketing’s role in developing new and improved products
Why is the study of marketing helpful in any career?

17. Assignments
Finish Workbook
Critical Thinking 1, 3