1. Journalism Next: Chapter 3: Crowd-Powered Collaboration Chapter 4: Microblogging Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal

2. Crowd-Powered Collaboration Best communicators are embracing technology and a more open approach to gathering and presenting information Brings journalism closer to readers and readers closer to journalists Create opportunities for audience to self- publish, then put layer of journalism on top

3. Crowd-Powered Collaboration Crowdsourcing – harnessing the sustained power of community to a service or information base Open-source reporting – transparency; going public with story ideas while working on them Pro-Am Journalism – engage audiences in reporting “The people formerly known as the audience” - Jay Rosen NYU

4. Microblogging More like an instant message journal Submitted by text, email, Web or app Mobile makes the difference Ease of publishing; ease of consuming Simple interface Short bursts rather than long, drawn out articles Ambient awareness or intimacy

5. Twitter Launched July 2006 Gained popularity SXSW 2007 Founders Evan Williams (@ev), Biz Stone (@biz) and Jack Dorsey (@jack) Grew out of Odeo – audio/video search project 185 million have signed up Redesign Sept 2010 API allows other tools to be built on top of it

6. Twitter Breaking news Crowdsourcing Building community Marketing and building a brand Mobile 80-20 rule Best practices Be relevant and timely Be informative Be instructive Include links Reflect your personality Build relationships

7. Exercise In groups of two discuss your recent usage of Twitter In what ways is Twitter valuable? What aspects of Twitter do you not yet understand Discuss for 10 minutes. Make notes. We will discuss as a group.