1. Students will learn how to create an effective slogan for their fantasy sports team Objective:

2. “That was easy” Objective: Students will learn how to create an effective slogan for their fantasy sports team

3. What is a slogan? Name 3 memorable slogans. What makes them memorable? Explain. Do Now Objective: Students will learn how to create an effective slogan for their fantasy sports team

4. Definition A catch phrase or small group of words that are combined in a special way to identify a product or company Objective: Students will learn how to create an effective slogan for their fantasy sports team

5. http://www.youtube.com /watch?v=vxXESwmC32Y Watch the Video for Some Famous Slogans

6. It doesn’t have to make good grammatical sense – you can break ‘the rules’ Keep to using short words in a short phrase The key to people remembering your product – even if you don’t mention the name! One way to get some guidance about your slogan is to look at the slogans used by competitors. Ideally, yours should say something different from all of them, staking out an area that rivals have ignored. Objective: Students will learn how to create an effective slogan for their fantasy sports team

7. Inventing New words: Use your company name: It ‘asda be Rhyme : Objective: Students will learn how to create an effective slogan for their fantasy sports team

8. Make a list of 10 possible slogans for your team Choose the one that best fits your brand Explain why you chose that slogan Your Assignment: Objective: Students will learn how to create an effective slogan for their fantasy sports team

9. What advertising slogans can you remember? What features have they used to make it memorable? Rhyme? Company name? Humour? Think about how many words have been used, and how long each word is Does it work? Objective: Students will learn how to create an effective slogan for their fantasy sports team

10. Watch the following video about branding. http://www.youtube.com/watch?v=k5 016fh7TgQ What is branding? Explain. Do Now Objective: Students will learn how to create an effective slogan for their fantasy sports team

11. SLOGAN WORKSHEET DUE END OF CLASS TODAY Assignment Objective: Students will learn how to create an effective slogan for their fantasy sports team