1. The Digital Fanscape Ciarán Brennan Communications Director, Sports Interactive

2. What is Football Manager?

4. Secondary schoolUniversity Responsibilities The FM ‘Fan Belt’

5. 20,000 (active UPM) 152,000 (plus 60,000 MJ) 208,000 889,000 (likes) 3,700,000 (UU) 25,700 19,000 7,500 LAPSED/SHIFTED NEVER CONNECTED TWO-WAY (CONVERSATIONAL) ONE-WAY (BROADCAST) The Digital Fanscape

6. How We Work Now It’s all about content Video (where appropriate) Short-form Benefits over features Sharable FM-related User-generated

7. Thanks! @CiaranSI