2. BUSINESS STUDY TOPIC:-CONTROLLING

3. CONTROLLING Controlling is one of the important function of management. It is a comparison and verification process of the actual performance with the planned performance. Basically it discovers the deviation between the results achieved and the results expected, detects reasons responsible for the deviation and also employs corrective measures. Controlling is one of the important function of management. It is a comparison and verification process of the actual performance with the planned performance. Basically it discovers the deviation between the results achieved and the results expected, detects reasons responsible for the deviation and also employs corrective measures.

4. DEFINITIONS In the words of Philip Kotler, In the words of Philip Kotler, “ Control is a process of taking steps to bring actual results desired result closing together.” In the words of Robert Anthony, “ Management control is a process, by which manager assure that resources are obtained and used effectively in accomplishment of the organization's objective” In the words of Robert Anthony, “ Management control is a process, by which manager assure that resources are obtained and used effectively in accomplishment of the organization's objective”

5. FEATURES OF CONTROLLING FEATURES 1 CONTINUOUS ACTIVITY 2 ESSENTIAL FUNCTION OF MANAGEMENT 3 DYNAMIC ACTIVITY 4 RELATED TO RESULT 5 PLAN ORIENTED

6. FEATURES OF GOOD CONTROL SYSTEM FEATURES 1 SIMPLICITY 2 SUITABILITY 3 OBJECTIVITY 4 ECONOMY 5 UTILITY 6 FLEXIBILITY

7. STEPS IN CONTROLLING PROCESS PROCESS 5 REMEDIAL MEASURES 4 FINDING DEVIATIONS 3 COMPARISION OF ACTUAL WITH STANDARD PERFORMANCE 2 MEASUREMENT OF ACTUAL PERFORMANCE 1 ESTABLISHING STANDARD

8. IMPORTANCE OF CONTROLLING Control is the basis for effective planning. Control is the basis for effective planning. Control is helpful in Co-ordination. Control is helpful in Co-ordination. Control is a source of motivation Control is a source of motivation Control involves in every managerial function. Control involves in every managerial function. Evaluation of actual performance. Evaluation of actual performance. Useful in large scale business units Useful in large scale business units

9. TECHNIQUES OF CONTROLLING Traditional Techniques Modern TECHNIQUES Personal observation Statistical data and reports Break even analysis Budgetary control Responsibility Accounting Return on Investment Ratio Analysis Management Audit PERT CPM Management information System

10. HOME ASSIGNMENT Learn & Write the following questions:- Learn & Write the following questions:- Define the term controlling? Define the term controlling? Explain briefly the features of good control system? Explain briefly the features of good control system? What are the various importance of controlling? What are the various importance of controlling? Describe briefly various steps/stages involved in controlling process? Describe briefly various steps/stages involved in controlling process?