2. Statement of the Problem Goal Establishes Setting of the Problem hypothesis Additional information to comprehend fully the meaning of the problem scopedefinitionsassumptions

3. Hypotheses Tentative proposition formulated for empirical testing Means for guiding and directing in –kinds of data to be collected –analysis and interpretation have nothing to do with proof acceptance or rejection is dependant on data

4. Rejecting the Hypothesis Often researchers set out to disprove an opposite hypothesis Example: We believe that test strategy A uncovers more faults than test strategy B. So our hypothesis will be that –Programmers using test strategy A will uncover more faults than programmers using test strategy B for the same program.

5. Rejecting the Hypothesis However, we cannot actually prove this hypothesis, we instead will try to disprove an opposite hypothesis –There will be no difference in the fault detection rate of programmers using test strategy and those using A test strategy B for the same program.

6. Rejecting the Hypothesis If there is a significant difference in the fault detection rate we can reject the no difference and by default, support our research hypothesis the no difference - null hypothesis

7. Experiments Studies involving the intervention by the researcher beyond that required for measurement usually, manipulate some variable in a setting and observe how it affects the subject (cause and effect) there is at least one independent variable and one dependent variable

8. Independent Variable Variable the researcher manipulates For our hypothesis concerning test strategies, we took a sample of software engineers and randomly assigned each to one of two groups: one using test strategy A and the other test strategy B. Later we compared the fault detection rate in the two groups.

9. Independent Variable We are manipulating the test strategy, thus it is the independent variable

10. Dependent Variable Variable that is potentially influenced by the independent variable in our last example, the dependent variable is fault detection rate Presumably the fault detection rate is influence by test strategy applied there can be more than one dependent variable

11. Advantages of Experiments Causality can not be proved with certainty but probability of one variable being linked to another could be established convincingly. Can control contamination from extraneous variables

12. Disadvantages of Experiments Artificiality of the “laboratory” study can be generalized for example form college students to professionals is open to question. If experiment is unsuccessfully disguised, volunteers are often most interested in the topic

13. Conducting an Experiment Seven activities –select relevant variable –specify the level(s) of treatment –control the experimental environment –choose the experimental design –select and assign the subjects –pilot-test, revise, and test –analyze the data

14. Select the Relevant Variables Translate our problem into the hypothesis that best states the objectives of the research how concepts are transformed into variables to make them measurable and subject to testing research question: –Does a product presentation that describes product benefits in the introduction lead to improved retention of the product knowledge?

15. The Speculation Product presentations in which the benefits module is placed in the introduction of a 12 minute message produce better retention of product knowledge that those where the benefits module is placed in the conclusion.

16. Researcher’s Challenge Select variables that are the best operational representations of the original concepts. –Sales presentation, product benefits retention, product knowledge, better Determine how many variables to test –constrained by budget, the time allocated, the availability of appropriate controls, and the number of subjects. ( For statistical reasons, there must be more subjects than variables)

17. Researcher’s Challenge select or design appropriate measures for them –thorough review of the available literature and instruments. –Adapted to unique needs of the research situation

18. Treatment Level Of the independent variable are the distinctions the researcher makes between different aspects of the treatment level. –For example if salary is hypothesized to have an effect on employees … (high, middle, low ranges) common sense and simplicity Notice several levels of the independent variables may be need to test order- of presentation effects

19. Treatment Level Control group - provide a base level for comparison control group is composed of subjects who are not exposed to the independent variable(s) in contrast to those who receive the experimental treatment

20. Controlling the Experimental Environment Extraneous variables - potential for distorting the effect of the treatment on the dependent variable for example, instructions would likely be videotaped for consistency arrangements of the room, experimenter’s contact with subjects, time of administration -all must be consistent

21. Other Forms of Controlling Experiment When the subjects do not know if they are receiving the experimental treatment, they are said to be blind When the experimenters do not know if are giving the the treatment to the experimental group or the control, they experiment is double blind

22. Choosing an Experimental Design Experimental designs are unique to the experimental method statistical plans to designate relationships between experimental treatments and the experimenter’s observations improve the probability that the observed change in the dependent variable was caused by the manipulation of the independent variable

23. Selecting and Assigning Subjects Representative population randomization matching - quota sampling

24. Pilot Testing Reveal errors in the design allow refinements reduction in force

25. Analyzing Data If planning and pretesting have occurred, the experimental data will take on an order and structure and the choice of statistical techniques has been determined by the levels of the treatment condition, pretests and posttests and the group structure