1. Business Communication

2. Objective Explain the Communication Process
Describe the Various Barriers of Effective Communication
Explain the Steps of Monroe's Motivated Sequence
Describe the Various Questioning Techniques
Explain the Role of Active Listening for Effective Communication
Explain the Role of Body Language for Effective Communication
Describe the Method of Writing Effective s
Explain AIDA: Attention-Interest-Desire-Action Tool

3. Communication Process
Message
Filters
Beliefs
Values
Question & Metaphor
Behaviour Type
State
Filters
Beliefs
Values
Question & Metaphor
Behaviour Type
State
Sensory Data
Sensory Data
Decision – Making
Meaning
Encoding
Decision – Making
Meaning
Decoding
Sender
Receiver
Channel

4. Components of the Communication Process
Sender
Receiver
Participants: 1 2
Sender:
The participant transmitting the message.
Receiver:
The participant receiving the message.

5. Components of the Communication Process
Sender
Receiver
Encoding
Red Rose is beautiful.
Encoding:
The translation of a message that is of thoughts or ideas of the sender into words or symbols that the receiver will understand. 1

6. Red Rose is a thing of beauty.
Components of the Communication Process
Sender
Receiver
Encoding
Decoding
Red Rose is beautiful.
Red Rose is a thing of beauty.
Decoding:
The translation by the receiver of words or symbols or the encoded message into thoughts or ideas. 1

7. Other Components of the Communication Process
The situation/environment in which communication occurs. This includes time, place & socio/psychological factors.
Context
Perception
A person’s understanding or interpretation of a particular event/message.
Channel
Purpose
This includes what the sender and receiver intend as the outcome of the communication.
The route through which communication takes place.
Barriers
This includes anything that interferes with effective communication. (sometimes known as noise)

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