1. Seven C’s of Effective Communication
Completeness
Conciseness
Consideration
Clarity
Concreteness
Courtesy
Correctness
Seven C’s of Effective Communication

2. Objectives Describe the Components of Communication Process
Explain What makes Communication Ineffective
Explain the Seven C’s of Effective Communication
Explain How to Communicate by Showing Consideration
Explain the Use of NATO Phonetic Alphabet for Clarity
Explain Role of Tone in Appearing Courteous
Explain the Use of Vocabulary for Correctness
Explain the Strategies to Apply Seven C’s of Communication
List the Characteristics of a Good Communicator
List the Tips for Effective Communication

3. Introduction
Recently, Ubersoft bagged a large project for developing the Customer Relationship Management (CRM) software for an esteemed bank, Goldmann Bank. Liam and his team are going to work on the ‘Goldmann CRM’ Project, as it was named.

4. Introduction
The schedule for the project was very tight and all the team members including Liam were required to work extra hours. As per Ubersoft’s Company Policy, each employee had the flexibility to put in extra hours either from office or from home.

5. Introduction
Hence, an employee working extra hours from home could access the company servers by logging into the Company’s Virtual Private Network (VPN) from his home.
Liam submitted the initial design document to the client for their review.

6. Introduction
Liam waited for the client’s call over the entire weekend but he did not receive any call from them.
He also checked his mail but did not see any mail from the client.

7. Introduction
In fact, the client had tried calling Liam several times over the weekend and was frustrated that Liam had not given his mobile number correctly to him.
Liam lost face in front of the client and also valuable time was wasted as the design document was not finalized over the weekend.

8. Introduction
Hence, you can understand the criticality of effective communication.
All this confusion could have been avoided, if Liam had shared his mobile number and then cross checked with the client to see if the client had noted it down correctly.

9. Introduction
Also, Liam could have ed the mobile number to the client rather than dictating it, for more clarity and accuracy of the message.

10. Let us learn about ‘Seven C’s of Effective Communication’ in detail.
Introduction
Hence, you can understand that effective communication involves many factors that have to be considered to make it effective such as the ‘Seven C’s of Effective Communication’.
Let us learn about ‘Seven C’s of Effective Communication’ in detail.

11. Components of Communication Process
Message
Sender
Encoding
Decoding
Receiver
Media
Response
Feedback
The main components of communication process are as follows:
Context
Sender / Encoder
Message
Medium
Recipient / Decoder
Feedback
Let us look at each component in detail.

12. What makes Communication Ineffective?
It is important that before learning to communicate effectively, you should understand the key barriers of communication . These barriers make communication ineffective and are as follows: 1
Language Differences 2
Information Overload 3
Inattention 4
Time Pressures 5
Distraction/Noise 6
Complexity in Organizational Structure 7
Poor Retention 8
Inaccurate Interpretation 9
Perceptual Differences 10
Linguistic Impact on Language 11
Semantics 12
Physical 13
Emotional & Psychological 14
Gender 15
Culture

13. Seven C’s of Effective Communication
There are 7 C’s of effective communication which are applicable to both written as well as oral communication. Awareness of the 7 C’s of communication makes you an effective communicator. The 7 C’s of effective communication are as follows:
Completeness
Conciseness
Consideration
Clarity
Concreteness
Courtesy
Correctness
Let us look at each in detail.

14. C
Courtesy
Courtesy
‘Courtesy’ in a message implies the message should show the sender’s expression as well as should respect the receiver.
The sender of the message should be sincerely polite, judicious, reflective and enthusiastic.

15. Let me help you with that.
Common Courtesy Expressions
Some of the common courtesy statements that you can use are:
Let me help you with that.
I beg your pardon.
Could I please come in?
This way please.
May I help you?
Take Care!
Goodbye
Have a good day!
How do you do?
How are you?
Good Morning

16. Strategies to Apply Seven C’s of Communication
Emotions should be managed in a conversation. If you are getting angry, you have to calm yourself by:
Speaking to the person as if the other person is not angry
Avoid the use of the word "you" - this avoids blaming.
Nod your head to assure the other person that you heard him.
Maintain eye contact with him.
Move the discussion to a private area, if possible.

17. Tips to Improve Workplace Communication
An individual may be extremely hard working and an intelligent worker, but to taste success in the fierce competitive world, the person has to be a good and impressive communicator.
In organizations, you will not get too many chances to win the confidence of your boss and fellow workers.

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