1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved January 8th, 2012 Smart Planning Service Pack

2. © 2011 MediaMind | A division of DG | All rights reserved Service Pack ▸ Ad-Serving Costs Ad-Serving Costs ▸ Sending Proposals to Publishers to Update Sending Proposals to Publishers to Update ▸ Additional Notes Option Added to Emails Additional Notes Option Added to Emails ▸ IO Improvements IO Improvements ▸ Miscellaneous Miscellaneous

3. © 2011 MediaMind | A division of DG | All rights reserved Ad-Serving Costs Feature: You can now see ad-serving fees (in addition to publisher serving fees), in the Draft Media Plan, Media Plan Excel, Flighting Plan, and Billing Report. Benefits: Get a better picture of the planned budget Show advertisers the total ad-serving spend for the campaign Add different ad-serving fees for different placement types

4. © 2011 MediaMind | A division of DG | All rights reserved Ad-Serving Costs 1.In the Sites Overview tab, open the Settings drop-down menu, and select Ad-Serving Fees. menu. 2.Enter ad-serving fees for the different placement types. The system will calculate the total ad fees based on the rates for different placement types and the number of planned units.

5. © 2011 MediaMind | A division of DG | All rights reserved Ad-Serving Costs The fees will appear in the following places: 1.Draft Media Plan 2.Media Plan Excel 3.Billing Report 4.Flighting Plan 1 4 3 2

6. © 2011 MediaMind | A division of DG | All rights reserved Placement types that are not mapped to any ad- serving fee will have a zero ad-serving fee. If the placement is indicated as Site-Served, then the ad-serving fee will be counted as zero. If the placement includes MediaMind tracking, then the ad-serving fee will be the sum of the placement type rate plus tracking fees. Ad-Serving Costs - Notes See Sites OverviewSites Overview

7. © 2011 MediaMind | A division of DG | All rights reserved Sending a Proposal to a Publisher to Update Feature: Publishers can now update proposals on their own. Update and send proposals to publishers, after which they can make their own amendments and upload the proposals directly to MediaMind. Benefits: Save the agency and the publisher precious time Send proposals to publishers directly from the Buying module. Publishers can update and add placements, and upload the proposal. Existing placements will be updated. New placements will be created in a new proposal.

8. © 2011 MediaMind | A division of DG | All rights reserved Sending a Proposal to a Publisher to Update 1.Select the proposal and click Send. 2.Add contacts, additional notes if needed, and click Send. How:

9. © 2011 MediaMind | A division of DG | All rights reserved Sending a Proposal to a Publisher to Update 3.The publisher receives the proposal Excel in an email. 4.In the proposal Excel, the publisher can update and add placements, and then upload to MediaMind. A new Placement ID column has been added, to differentiate between existing/updated placements, and new placements. Do not enter a value for newly added placements. 3 4 * *

10. © 2011 MediaMind | A division of DG | All rights reserved Sending a Proposal to a Publisher to Update This is the email the planner receives after the publisher submits the updated proposal.

11. © 2011 MediaMind | A division of DG | All rights reserved New Feature Facts: When uploading proposals that were exported/sent from the platform, each proposal that exists in the platform will be updated. If this proposal has an IO then the proposal/relevant placements will become Not Synced. If the proposal includes placements/packages that were moved to trafficking (in media plan), then the relevant placements/packages can be moved to trafficking again, and they will be updated in the media plan (duplicates will not be created). When uploading proposals from the RFP email, each proposal will be created as a new proposal.

12. © 2011 MediaMind | A division of DG | All rights reserved New Feature Facts: For planners only – Two new columns exist in the proposal Excel after selecting and exporting multiple proposals: Proposal Name (Existing) – When adding new placements, you should select from the drop-down menu the relevant proposal. Proposal Name (New) - When adding new placements for proposals not yet created, you should fill in the name of the proposal. After importing the Excel back into the system, new placements will be added to existing and/or new proposals. See Sending an Updated ProposalSending an Updated Proposal

13. © 2011 MediaMind | A division of DG | All rights reserved Additional Notes Option Added to Emails Feature: You can now include additional notes when sending an RFP, proposal update, or request for IO.

14. © 2011 MediaMind | A division of DG | All rights reserved IO Improvements Features: 1.Packages – for placements under packages, the dates, units and costs per placement will not be listed. The details will appear for the first placement only. 2.The Terms and Conditions section can now be found directly below the placement details. 3.Cost totals now include the currency symbol. 1 3 2

15. © 2011 MediaMind | A division of DG | All rights reserved IO Improvements 4.You can define the following settings for IOs: Show the date with the time for start and end dates (by default they are not included). Show the advertiser name next to the campaign name (by default they it is not included). You can find these settings in your account settings, under Smart Planning > Account Settings > IO Settings. 5.You can now see who signed the IO (agency or publisher). See Smart Planning SettingsSmart Planning Settings

16. © 2011 MediaMind | A division of DG | All rights reserved More Improvements… Features: The following items have been added to the proposal Excel: Ad-Server MediaMind Tracking The setup of exchange rates has been transferred from the following locations: Proposal form IO form More options in the RFPs list to the Settings drop-down menu in the Sites Overview tab.

17. © 2011 MediaMind | A division of DG | All rights reserved Thank you!