1. QuinnView Graph # 1 OUTLINE OF PRESENTATION Background on ARKids First Chronology of Program Design and Implementation Monitoring Impacts

2. QuinnView Graph # 2 ARKids First Uses HCFA Waiver to Offer Medical Care to More Than 120,000 Arkansas Children Estimated to Be Without Health Insurance - Program initiated with $44 million (federal and state) - Arkansas Department of Human Services raised Medicaid eligibility level to 200% of FPL for ARKids First ARKIDS FIRST

3. QuinnView Graph # 3 ARKIDS FIRST (cont.) Projection is toEnroll 55,000 Children from September 1997 to September 1998 - Program based on premise that working families in Arkansas are entitled to same type of Medicaid benefits that traditional Medicaid recipients have received

4. QuinnView Graph # 4 Day Care Announcement Heavy Media Coverage Crayon as Centerpiece MARCH ‘97

5. QuinnView Graph # 5 Phone Number on All Materials Writing RFP Putting Internet System in Place APRIL ‘97

6. QuinnView Graph # 6 ARKIDS FIRST INTERNET SYSTEM Contract With EDS to Build a “Boiler Room” to Intake Calls About ARKids First; Five Operators Loading Address and Demographic Information From Caller Mailing Label Generated and Application and Brochure Sent Back to Caller Steps Taken to Make Web Page Truly Interactive Vehicle As Opposed to Mere Information Tool

7. QuinnView Graph # 7 News Coverage Generating Calls Postcard Created for Short Term MAY ‘97

8. QuinnView Graph # 8 Advertising Agency in Place Budget Is Set ($550,000 for Outreach) Creating “Non-Government” Looking Campaign JUNE ‘97

9. QuinnView Graph # 9 SEPTEMBER ‘97 Kick Off Event at State Capitol Bused in Children Governor on Centerpiece Heavy Media Coverage Fast Food Company Joins Campaign

10. QuinnView Graph # 10 SEPTEMBER ‘97 (cont.) Focus on Larger Health Care Issues Human Stories to Tell Overall Story Statewide Newspaper Insert

11. QuinnView Graph # 11 OCTOBER/NOVEMBER ‘97 130 Calls Per Day Information from Web Page Mailing Label Created by EDS

12. QuinnView Graph # 12 MARCH ‘98 More Than 17,000 Children Enrolled Radio Interviews in Small Towns

13. QuinnView Graph # 13 More Than 19,000 Children Enrolled Working on Small Market Cable TV Special APRIL ‘98

14. QuinnView Graph # 14 Tracking Critical to Justify Expense Overlay County Enrollee Maps With TV Buy Maps Overlay Radio Vs. Television Areas Study Demographic Information Callers Give Us Step Up Efforts in Weak Areas in Second Year ConnectCare Relationship to ARKids First TRACKING ISSUES

15. QuinnView Graph # 15 Tracking Data Show That Cost Per Enrollee Averaging $36 a Month Far Lower Than Expected Now Studying Why Number Is Low People May Need More Information About How to Use ARKids First Once Enrolled TRACKING ISSUES (cont.)

16. QuinnView Graph # 16 Budget Issues Campaign Will Eventually Put Itself Out of Business Showcase This Program As Something Different Take Away the Medicaid/Welfare Stigma How Will We Pay for This in Future? THE FUTURE

17. QuinnView Graph # 17 So You Spent $550,000 to Get People to Come in and Sign up for Free Medical Care? - We have to do a better job telling taxpayers and legislators what we do and how we spend our money THE QUESTION?