1. “Organic Foods –Global & Indian market”

2. Indian & Global Organic food
Snapshots
Indian & Global Organic food
markets

3. WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..
Looking forward to food which is free of
preservatives, chemicals and pesticides
in its true sense.
To be assured of no adulteration in food
Looking for food which reduces life style diseases.
Parents getting more cautious about their children’s health

4. WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

5. TARGET AUDIENCE PROFILE
Mainly Females, SEC A, 30+ age group
Educated
Heath Conscious
Style oriented
Independent decision making
Responsible for family health & well-being
Concerned for environment & Farmers
Concerned for under-developed population
Scared of food adulteration & toxins

6. TARGET GLOBAL MARKETS…6
TARGET GLOBAL MARKETS…
Developed Market
Europe - Germany, France, Italy, Netherlands and UK
UK & Ireland
USA & Canada
Australia , New Zealand
Japan
Emerging Market
India
Brazil
Russia
China , Hong Kong & Taiwan
CIS Countries
Middle East & Mauritius
Singapore
Thailand
South Africa 6

8. INDIAN MARKET SIZE Growth Rate – 45% CAGR All Figures in Cr.
Note: Estimated category size basis collective sales data of leading brands in domestic market
Category Growth 45% per annum as per International Federation of Organic Agriculture Movements

9. CATEGORY SIZE & SHARE All Figures in % Period: 2014 – 15
Basis category collective sales data of leading brands .
*Others Include: Pickles, Jams, Juices, Papad, Chutneys etc.

10. CURRENT FOOD CATEGORIES
Basmati & Specialty Rice
Lentils & Pulses
Tea, Herbs & Spices
Flour
Cooking Oil & Ghee

11. CURRENT FOOD CATEGORIES - Continued
Breakfast Cereal
Honey
Nuts & Dry Fruits

12. DISTRIBUTION CHANNELS
Traditional Trade
Retail Universe 3259
Modern Trade
Retail Universe 1810
Organic /Natural Standalone
Retail Universe 133
Institutional Sales
Retail Universe 435
Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA
HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

13. EMERGING / NEW CHANNELS ( E – Tailors)
Online/
e-commerce
Retail Universe 50+
Inventory Led Model
Example
AMAZON
Hyper
Local Model
GROFERS
Private Label
Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA
HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

14. NEW & POTENTIAL FOOD CATEGORIES
Super Grains Hill Millets, Raagi Amaranth
Imported Super grains
Quinoa, Chia
Blended Spices & Condiments
Specialty Sweeteners
Healthy Snacks
Fruit Juices
Healthy Seeds
Flex & Melon seed
Indian Style Breakfast RTC Rava Idli mix etc
Pickles / Jam & Chutneys

15. NEW & POTENTIAL FOOD CATEGORIES
Fruits & Vegetables
Milk & Dairy Products
Ready To Eat / Ready to Cook Meals
Pasta / Noodles etc
Frozen & Cut vegetables
Meat, Poultry & Eggs
Healthy & Functional foods

16. AMIRA CURRENT SKUs : 2015-16 Total 26 SKUs classified under
Rice
SKUs - 4
Pulses
SKUs - 9
Total 26 SKUs
classified under
6 categories
Spices
SKUs - 7
Flour
SKUs - 4
Oil & Ghee
SKUs - 2

17. WAY FORWARD….
To engage Online grocery retailors for direct farm gate procurement
Setting up of Organic Food Park with support of government
Financial assistance for organic ware housing & processing facilities
Government can support awareness programs for consumers and other stakeholders
Separate Fund with fast track approvals for Organic company startups
Setting up & enforcement of mandatory Organic labeling law for domestic market

18. AMIRA PURE FOODS PVT. LTD.
Thank You
AJAY KATYAL
President- Organic
AMIRA PURE FOODS PVT. LTD.